dmg media
Director of Acquisition
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Location: dmg media, HSK, London
Contract Type: Full-time/Permanent
About Us
dmg media is home to some of the UK’s most recognised brands, from the Daily Mail and Metro to New Scientist and dmg New Media. Our Customer team is responsible for digital subscriptions, marketing, and partnerships. If there is a scale-up element to dmg media, it is this team.
We have aggressive goals and a big growth story to go on. This role is part of that journey, with a target of reaching 1 million digital subscribers by FY2028.
About the Role
This role sits within our Acquisition team, which is responsible for bringing new subscribers to DailyMail+, one of the world's fastest growing new subscriptions. You will own the day-to-day execution of paid search and paid social campaigns, working as part of a pod focused on driving new subscriber growth.
We are building this team now and moving quickly. You will have real ownership from day one, not just execution support, and the opportunity to shape how we work as the function grows. Media industry experience is not required. What matters is that you have genuine expertise in paid channels and the drive to deliver results in a fast-moving environment.
Main Responsibilities
- Plan, manage, and optimise paid search and paid social campaigns with a focus on subscriber acquisition for the Daily Mail and Daily Mail+
- Own campaign performance end to end, from brief and creative development through to budget management, targeting, and ongoing optimisation
- Run a pipeline of tests across channels, creatives, and audiences, using data to make clear calls on what to scale and what to cut
- Monitor acquisition metrics closely and report on performance in a way that drives decisions, not just documents activity
- Work closely with the Customer Success team to ensure paid acquisition activity connects to a joined-up subscriber journey
- Collaborate with Product and Editorial to align campaign messaging with the subscriber value proposition
- Stay sharp on platform developments across Google, Meta, and emerging paid channels, and bring new opportunities to the team
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Person Specification
- Around 3 to 5 years of hands-on paid media experience, ideally optimising to conversions, with a strong track record across paid search and paid social. Backgrounds in SaaS, digital consumer products, subscriptions, or agency are all relevant
- Confident managing campaigns end to end, including budget pacing, audience segmentation, creative testing, and bid strategy
- Strong analytical skills, you can read campaign data, identify what is driving performance, and act on it quickly
- Comfortable working across Google Ads and Meta Ads Manager, with familiarity with analytics tools such as GA4
- An enthusiastic and natural communicator, comfortable presenting to senior stakeholders, and an ability to translate complex information to simple narratives
- A testing mindset, you run experiments with a clear hypothesis and know how to interpret the results
- Energised by building. We have started to build something here, but it will look very different in a couple of years and we need people excited by that journey
- Media industry background is not required. What matters is real expertise in paid channels and the energy to make a difference
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Package Description
Our benefits package increases the longer you’ve been with us. Here’s what to expect:
- 25 days’ holiday (increasing by 1 per year up to a total of 30)
- Upon joining you will be automatically enrolled onto the Pension Plan at the minimum level of 5% employee contribution, 3% Company contribution.
- Life cover under the Pension Plan of up to 3x your basic salary.
- DMGT Discounts (for discounts on online shopping, vouchers and reloadable cards)
- Subsidised canteen
- Onsite gym (Northcliffe House only)
- Onsite nurse and GP clinics (Northcliffe House only)
- Our Employee Assistance Programme
- Discounted dining cards
Plus many other benefits….
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.
We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
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