Boots UK
Director of Category Marketing
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Director of Category Marketing - 12 Month Fixed Term Contract (Nottingham)
Location: Nottingham Support Office Type: Fixed Term Contract (12 months)
As the Director of Category Marketing, you will drive transformative strategies to elevate the Boots brand, deepen customer engagement, and align marketing efforts with wider business goals across the UK and Ireland.
Our teams are at the forefront of care, confidence, and connection—your leadership will help us shape a marketing programme that delivers real-world impact for our customers.
Key Responsibilities
- Lead the end-to-end development and execution of category marketing strategies, ensuring they drive growth, customer loyalty, and brand reinforcement.
- Oversee a high-performing marketing team, fostering a culture of collaboration, innovation, and excellence.
- Leverage market intelligence, customer insights, and data to inform strategic decisions and optimise marketing investments.
- Collaborate seamlessly with cross-functional teams to ensure marketing activities align with commercial objectives.
- Measure and report on marketing campaign performance, using insights to continuously refine tactics for maximum impact.
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What You’ll Need
Essential Requirements
- Proven experience in a senior marketing role, specialising in retail environments.
- Strong leadership track record—expertise in developing, motivating, and scaling teams to drive outstanding results.
- Breaker of multi-channel marketing: hands-on experience across digital (performance), print, advertising, content, in-store, social media, and influencer campaigns.
- Demonstrated ability to deliver high-impact marketing campaigns that align KPIs with business objectives.
- Advanced analytical skills, with a knack for translating data into actionable strategies.
- Sharp commercial instinct—ability to optimise campaign ROI, drive revenue growth, and scale customer acquisition.
- Exceptional stakeholder engagement—persuasive communications at every level of the business.
Nice-to-Have (But Not Essential)
- Experience in leading marketing transformations, with a history of rolling out scaleable, innovative initiatives that boost brand performance and revenue.
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Why This Role Excites Us
This isn’t just another marketing leadership position—this is a chance to steer the future of Boots’ marketing strategy. You’ll provide strategic direction to shape our brand’s market presence, collaborating closely with leadership to drive meaningful change.
Our ethos? Grow with courage, celebrate diversity, and turn challenges into opportunities. When you join Boots, your impact is visible—both to our customers and across our teams.
About Us
We’re Boots—a epidemiology of value-driven businesses, enabled communities, and exceptional customer care. Our people are our greatest asset. We’re proud to be an equal-opportunity employer, fostering an environment where everyone thrives at work. Because employees who feel valued, respected, and included make a difference for our customers every day.
Next Steps
Applications close: 5th July 2026
Have questions? Contact: samantha.shakespeare@boots.co.uk
Be Brilliant with Boots.
Need adjustments or access for the interview process? Let us know—reasonable accommodations can be made to ensure you shine.
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