Curaleaf International
Director of Commercial Operations
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Director of Commercial Operations
Location: UK, Spain or Portugal
Employment Type: Full Time
Reporting to: CEO, Curaleaf International
Position Summary
Curaleaf International is one of Europe’s largest vertically integrated medical cannabis businesses, operating across the UK, Germany, Poland, and Australia, with EU GMP-certified production facilities in Portugal, Spain, and Canada. With rapid revenue growth, the business is expanding its commercial infrastructure to match its scale.
This is a newly created pivotal role central to Curaleaf’s commercial operations. The Director of Commercial Operations will oversee the construction of the demand-led commercial infrastructure needed for global expansion. This includes building the demand planning function, establishing a sales governance framework, and linking market intelligence to supply decisions. Collaborating closely with Market Managing Directors, the role requires a leader who instils rigour and discipline to translate commercial ambition into actionable strategies.
Essential Duties and Responsibilities
Commercial Governance and Sales Process
- Develop long-term pipeline visibility: Create deployment guidelines, templates, and standards for consolidated, real-time commercial performance oversight.
- Establish a revised weekly commercial review cadence: Facilitate market updates where country heads present pipeline performance, wins/losses, and pricing insights under a structured governance model.
- Define benchmark standards for pipeline visibility and forecast accuracy per market, then implement processes to meet these standards.
Ownership of Commercial Demand Signal
- Oversee the forward-looking commercial demand plan: Construct a SKU-level, market-specific forecast rooted in real market data—not past performance or stock availability.
- Ensure the demand signal is formally locked and signed off at the start of each planning cycle, anchoring supply planning on a static objective rather than fluctuating expectations.
- Collaborate with the Group Demand & S&OP Manager to integrate the commercial demand signal cleanly into the supply chain planning framework (S&OP).
- Work with Finance to streamline monthly demand reforecasting, ensuring any revisions are transparent, controlled, and actionable.
- Perform SKU-level demand signal planning for smaller business entities.
- Conduct long-term portfolio planning in tandem with the US team, incorporating insight on evolving markets, alongside regulatory updates, to generate a collated forward plan for R&D and genetics.
- Deliver mid-to-long-term demand strategies incorporating market analysis and portfolio planning, presenting these to General Managers bi-annually for translation into SKU-level forecasts.
- Reiterate at every cycle – the supply team must align to the locked demand signal, not arbitrary or reactive shifts.
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Qualifications and Experience
Essential Requirements
- 10+ years of experience in commercial operations, merchandising, demand planning, or commercial excellence, with a proven track record of building these functions, rather than merely executing them.
- FMCG background demonstrated, preferably within prescription, pharmacy, or clinical supply chains.
- Proven ability to design and implement sales governance frameworks and demand planning processes from scratch in a diverse, multi-market environment.
- Strong analytical capability capable of independently creating SKU-level demand models, margin analyses, and commercial dashboards.
- Fluency in functional leadership across geographically dispersed teams, leveraging influence to pursue outcomes without line-of-command authority.
Preferred Qualifications
- Multi-country demand planning experience, ideally spanning markets with varying commercial structures and models.
- Deep understanding of S&OP mechanics, with experience either aligning with or driving the integration of commercial strategy and operational harmonisation.
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Indispensable Mindset
The ideal candidate embodies:
- A playing coach ethos—design the framework, lead the execution, and ensure not just participation, but commitment to the system.
- A builder’s mentality—energy drives process creation, not administration. Frameworks and structures here are enduring inclusions, not temporary solutions.
- Diplomatic but direct—provide constructive feedback on pipeline credibility, do not undermine trust while aligning teams to evidence-based goals.
- Full alignment with Curaleaf’s core values: Lead & Inspire, Commit to Win, Customer Obsession, One Curaleaf, Driven to Deliver Excellence.
Physical and Environmental Requirements
- No specific physical demands or hazardous working conditions.
What We Offer
This appointment represents a rare opportunity at the forefront of transformative commercial growth at an internationally scaling medical cannabis company.
You will enjoy direct CEO and CFO access, immediate cross-market impact, and mandate to build infrastructure with commitment to last.
About Us
Curaleaf International pioneers the future of cannabis via cutting-edge research, cultivation, and production. Its vertically integrated supply chain and distribution network—spanning Europe, Canada, and Australia position it as an industry leader. Owned by Curaleaf Holdings, Inc. (Toronto Stock Exchange: CURA), the business champions excellence, inclusion, and global impact.
Our Values:
- Lead & Inspire
- Commit to Win
- Driven to Deliver Excellence
- Customer Obsession
- One Curaleaf
Diversity & Inclusion
Curaleaf International is an equal opportunity employer—DEDICATED TO INCLUSIVITY WITHOUT DISCRIMINATION BASED ON AGE, DISABILITY, SEX, GENDER ASSIGNMENT, ORIENTATION, RELIGION, RACE, OR CONDITIONS OF MARRIAGE/RELATIONSHIP STATUS.
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