CORE COMPETENCIES

• Exceptional comms judgement. You know what to say, where, when - and when to say nothing at all.
• Editorial taste and real writing ability. You think structurally and spot the angle nobody else has clocked.
• Creator-economy fluent - not as a buzzword, but as a fundamental shift in media, influence and audience behaviour.
• Fluent across the full media spectrum - from tier-one editorial to creator platforms, newsletters, podcasts, communities and owned channels.
• Audience-builder, not just press-getter. You understand how shows and creators actually grow.
• Commercially literate. You see how shows, creators, brands and partnerships become bigger business stories.
• Calm and credible under pressure - your judgement improves under stress rather than degrading.
• Highly organised and operationally strong. You finish things and move at pace.
• Low ego and collaborative across internal teams, agencies, creators and senior stakeholders.
• Ambitious, curious and genuinely plugged into culture.
• Comfortable with pace, ambiguity, international work and shifting priorities.
• A trusted operator. You challenge thoughtfully, and you're disciplined enough to work within clear approval structures.

YOU'LL THRIVE HERE IF

• You believe comms is being reshaped right now by creators, audiences, platforms, technology and community - and you want to be the one doing the reshaping, not catching up to it.
• The idea of moving between a media launch in LA, a community event in New York, a brand partnership reveal in London, an executive keynote and a live reputational issue - all in the same week - without losing clarity or standards makes your heart beat faster.
• You're energised by building a function, not inheriting one.
• You care about the upside and the downside in equal measure: building profile, and protecting reputation.
• You're as comfortable writing a sharp positioning memo as you are deep in the detail of a briefing note, media list or launch plan.
• You use AI as a thought partner and accelerator, but you know judgement, taste and trust are still the job.
• You're not precious about ego, hierarchy or job descriptions.
• You want a front-row seat in a category-defining business - and you're up for the work that comes with it.

IDEAL BACKGROUND

• Significant experience (10+ years) in communications, media relations, reputation, publicity, corporate affairs or founder/executive communications.
• A track record in media, creator, entertainment, technology, consumer brand or other high-performance environments where the bar was high and the pace was thrilling.
• Evidence of launching, building and delivering high-profile work to an exceptional standard.
• A strong, current network across journalists, creators, commentators and industry voices in the UK and/or US.
• Experience working with senior leaders, founders, creators, talent or culturally visible businesses.
• Experience managing reputation risk and sensitive issues with maturity and judgement.
• Strong AI fluency - with evidence of using new tools to sharpen the quality, speed and intelligence of your work.