Personetics
Director of Demand Generation
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Description
Personetics is shaping the Cognitive Banking era, harnessing AI to help banks anticipate customer needs, provide actionable insights, and deliver intelligent financial guidance. Our platform continuously analyzes and leverages real-time transactional data, enabling banks to proactively support customers in managing their finances and reaching their goals.
As industry leaders — yes, we really are leaders — we partner with the world’s top financial institutions, empowering over 150 million customers monthly across 35 global markets from offices in New York, London, Singapore, São Paulo, and Tel Aviv.
About The Position
We’re looking for a Director of Demand Generation to own pipeline creation end-to-end. This leader will drive an integrated, account-focused growth engine across field marketing, digital, and campaigns—bringing discipline, creativity, and accountability to how marketing contributes to revenue.
This role will oversee field marketing, our web/digital agency, marketing operations, and PMO, ensuring programs are tightly aligned to sales priorities and consistently deliver measurable pipeline impact. This is a hands-on leadership role: beyond setting strategy, you’ll be expected to roll up your sleeves and actively contribute to execution alongside the team.
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Responsibilities
- Own pipeline generation targets and performance across all marketing channels
- Lead and integrate field marketing, ABM, and digital programs into a cohesive, account-centric strategy
- Oversee a global field marketing program spanning 30+ events annually, ensuring each program is strategically targeted, well-executed, and pipeline-generating
- Operate as a player-coach, balancing strategic leadership with hands-on execution, diving into campaigns, messaging, and programs as needed to drive results
- Partner closely with Sales to align on target accounts, campaign priorities, and pipeline goals
- Drive execution of high-impact programs (events, executive forums, webinars, campaigns) that convert to pipeline
- Oversee and optimize the website and digital experience as a core demand engine
- Manage and elevate marketing operations (HubSpot, Salesforce, attribution, reporting, data hygiene)
- Establish clear KPIs, reporting cadence, and performance accountability across the team
- Lead PMO to ensure strong campaign execution, timelines, and cross-functional coordination
- Manage external agencies and vendors to deliver against growth objectives
- Continuously test, learn, and optimize programs to improve conversion and ROI
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Requirements
- 10–15+ years in B2B demand generation, preferably in SaaS or fintech
- Proven people-management experience, with a track record of leading and developing teams
- Proven track record of driving measurable pipeline and revenue impact
- Experience leading integrated, multi-channel demand gen programs (field, ABM, digital)
- Deep experience running large-scale field marketing programs and events, ideally across global markets
- Demonstrated ability to operate as a hands-on leader who can move seamlessly between strategy and execution; comfortable “getting in the weeds” to ensure outcomes
- Strong partnership mindset with Sales; experience working closely with enterprise sales teams and RevOps
- Deep understanding of marketing ops and tech stack (HubSpot, Salesforce, attribution, data management)
- Experience managing and scaling global high-performing teams and cross-functional resources
- Highly analytical, with a bias toward data-driven decision making
- Strong operator—able to balance strategy with hands-on execution
- Experience with long, complex enterprise sales cycles (financial services a plus)
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