Appear
Director of Demand Generation
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Director of Demand Generation
Director of Demand Generation – Appear
About Appear
Appear is a fast-growing, profitable technology business delivering high-performance media processing and delivery solutions globally. Our innovations support the world’s most demanding live sporting and broadcast events, where reliability, latency, density, and operational simplicity are critical.
Headquartered in Oslo, Norway, Appear specialises in high-capacity, sustainable solutions for media processing and content delivery—adapting to evolving media, entertainment, and sports industry demands. Over 30 nationalities work at our offices today.
About the Role
Following our recent public listing and continued growth, Appear’s ambitious commercial plans are being driven by an elevated Marketing and Communications division. We’re now seeking a Director of Demand Generation to build, own, and scale a global demand function—a results-based role with direct ownership of Marketing Sourced Pipeline and Marketing Influenced Pipeline.
This is your chance to take ownership of a new function from the ground up, with full visibility and a direct impact on our next stage of growth.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Key Responsibilities
-
Develop and orchestrate a global demand generation strategy across all channels:
- Digital & paid media
- Content & SEO
- Events (virtual & in-person)
- Social media
- Webinars
- Outbound campaigns
-
Build connected customer journeys tailored to enterprise buyers, accelerating conversion and driving measurable pipeline growth.
-
Set, own, and execute campaign performance metrics, including:
- Lead quality & conversion rates
- CPL (Cost Per Lead)
- ROI & revenue contribution
-
Collaborate across teams to ensure alignment with commercial priorities:
- Sales
- Product Marketing
- Marketing Operations
- Agency partners
-
Maximise the impact of marketing technology and data-driven insights (HubSpot, Salesforce) to optimise results.
-
Lead and drive consistency across the demand generation function, aligning partners and sales stakeholders to achieve growth goals.
What We’re Looking For
We need a hands-on, action-oriented, commercially driven thinker with: ✔ A track record of building demand in fast-moving B2B spaces (Saas, IT, media, corporates, etc.) ✔ Strategic execution skills with proven results in pipeline growth ✔ Experience partnerships and alignment with Sales and marketing operations ✔ A data-driven mindset and expertise leveraging marketing tools like HubSpot/Salesforce
Get help with your application
Your very own career expert that helps elevate your application to the next level.
No prior broadcast/media industry experience needed—what counts most is real-world success in shaping pipelines.
Why Join Appear?
✨ A Global Impact: Drive demand for a trusted live production solutions provider. 🌍 Culture of Collaboration: 30+ nationalities working together in diverse teams. 🤜 Flexibility: Hybrid working & flexible hours to balance work-life seamlessly. 💼 Benefits Package:
- Travel & medical insurance
- Defined contribution pension (pension plan)
- Five weeks of paid annual leave
- Vibrant social culture (team activities, events, after-works)
- Supportive offices worldwide (Oslo, Stockholm, Southampton, Singapore, LA)
Be part of a company shaping the future of live media technology while fostering growth, innovation, and team success.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills