Appear
Director of Demand Generation
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Director of Demand Generation
Appear is a fast-growing, profitable technology business delivering high-performance media processing and delivery solutions to broadcasters, media companies and service providers worldwide. Our technology supports some of the world’s most demanding live sporting and broadcast events, where reliability, latency, density and operational simplicity are critical.
Following our recent public listing and continued growth, we are entering an exciting new phase for our Marketing and Communications division. Under new leadership, the function is being elevated to play a more direct role in Appear’s ambitious commercial growth plans. As part of that journey, we are now looking for a Director of Demand Generation to build, own and scale a global demand generation function. This is a results-based, commercially focused role with ownership of Marketing Sourced Pipeline and Marketing Influenced Pipeline.
In This Role, You Will
Develop and lead a global demand generation strategy across digital, paid media, content, SEO, events, social, webinars and outbound channels Build and orchestrate connected customer journeys that engage enterprise buyers, accelerate conversion and create measurable pipeline growth Own campaign performance and pipeline outcomes, setting clear expectations around lead quality, CPL, conversion rates, ROI and revenue contribution Partner closely with Sales, Product Marketing, Marketing Operations and agency partners to ensure marketing activity is aligned to commercial priorities and growth targets Leverage modern marketing technology and data-driven insight, including HubSpot and Salesforce, to optimise performance and demonstrate business impact Establish, own and lead the demand generation function, driving alignment across teams, agencies and sales stakeholders to deliver consistent pipeline growth and measurable results
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We are looking for someone hands-on, action-oriented and commercially driven - someone who enjoys the output, moves quickly, and is motivated by results. This role requires both strategic leadership and practical execution. You will matrix across the team, agencies and sales stakeholders to create momentum, unblock challenges and deliver measurable pipeline growth.
We are open to candidates from outside the broadcast and media technology industry, particularly those with experience in fast-moving B2B software, SaaS, IT, SME or scale-up environments. What matters most is a proven track record of building demand, growing funnel and working effectively with Sales in complex B2B buying journeys.
This is a rare opportunity to build a demand-led function from the ground up in a profitable, growing, global technology company. You will have high visibility, real ownership and a direct impact on Appear’s next stage of growth.
Why Appear?
Be part of a growing global company, experiencing cross-cultural collaboration in a diverse and dynamic work environment. We have over 30 different nationalities at our office today! Hybrid working policy & flexible work hours to accommodate your work-life balance. Travel and medical insurance coverage Defined contribution pension plan Enjoy a vibrant social culture including regular team-building activities, company events, sponsored communities, and informal after-works. Five weeks of annual vacation
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Headquartered in Oslo, Norway, Appear is a leader in live production technology, specialising in high-capacity, sustainable solutions for media processing and content delivery. Our portfolio is designed to support the most complex scenarios of live event contribution, adapting seamlessly to the ever-evolving dynamics of the media, entertainment, and sports industries.
Over the past 20 years, Appear’s world-renowned team of experts made us the most progressive and forward-thinking company in the industry. Our relentless emphasis on modularity and functional versatility places us at the forefront of driving innovation in live production technology.
We proudly count the world’s leading content creators amongst our esteemed list of customers who trust our solutions to deliver the highest profile live media with integrity and efficiency.
Appear’s global operation includes centres of excellence in Oslo, Sweden, Southampton, Singapore and Los Angeles.
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