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Director of Franchise
Department: Multibrand/Hybrid/Franchise
Location: London Office, London, United Kingdom
Description
SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear, shapewear, and essentials. We are setting new standards by delivering technically innovative, comfort-driven products with elevated design for everybody.
At the intersection of culture, innovation, and commerce, SKIMS is a global brand redefining modern apparel. Our teams are built on creativity, collaboration, and operational excellence, and we are committed to fostering an inclusive, high-performance environment where ambitious, curious, and values-driven individuals can do the best work of their careers.
As we continue to scale globally, our HQ teams play a critical role in shaping strategy, building world-class infrastructure, and driving sustainable growth across markets.
Role Overview
We are seeking a Director of Franchise – International to own and scale the long-term vision, growth strategy, and performance of key SKIMS franchise partnerships across international markets. This role is responsible for ensuring global consistency while thoughtfully adapting franchise strategies to regional consumer needs, channel dynamics, and market maturity.
Sitting at the intersection of Product, Merchandising, Planning, Marketing, and Operations, this leader will act as the global steward of assigned franchisees—balancing brand integrity, commercial performance, and local relevance across EMEA, APAC, and future expansion markets.
Key Responsibilities
International Franchise Strategy & Ownership
- Own the end-to-end international franchise strategy, including multi-year growth plans, regional roadmaps, and seasonal execution
- Define global franchise architecture (core vs. regionalized assortments, pricing ladders, good / better / best)
- Identify international whitespace opportunities across categories, markets, and channels
- Ensure consistency of franchise DNA while enabling market-specific localization where required
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Product & Cross-Functional Leadership
- Act as the international franchise “GM”, aligning HQ and regional stakeholders around shared objectives and executional clarity
- Collaborate with Global and Regional Merchandising & Planning teams to align assortments, depth, and inventory strategies by market
- Partner with Product Design, Development, and Sourcing to ensure franchisees scale effectively across regions
Regional Performance & Analytics
- Own international franchise KPIs including sales, margin, sell-through, inventory productivity, and customer demand signals
- Analyze performance by region, market, and channel to inform future investment and assortment decisions
- Translate regional insights into actionable recommendations for Global Leadership and Executive teams
Launch, Marketing & Brand Alignment
- Partner with Global and Regional Brand Marketing, Creative, and PR teams to ensure cohesive franchise storytelling worldwide
- Support international go-to-market strategies, seasonal launches, and major product drops
- Ensure franchise execution remains culturally relevant while staying true to the SKIMS brand ethos
Store Development
- Partner with international franchisees and Store Design, and Retail Operations teams to support the strategic expansion of physical retail footprints across key markets
- Ensure store concepts, layouts, and customer experiences reflect SKIMS brand standards while allowing for market-specific adaptation where appropriate
- Support franchise partners through key milestones including site selection, build-out, launch readiness, and early trading performance
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Leadership & Global Influence
- Serve as a senior strategic partner to executive leadership on international category and franchise growth
- Influence without authority across global teams, time zones, and cultures
- Support the development and scaling of international teams as the business expands
Skills, Knowledge and Expertise
Qualifications
- 10+ years of experience in franchise management, category leadership, product merchandising, or general management within fashion or consumer brands
- Demonstrated experience scaling product franchises internationally
- Strong commercial and analytical acumen with a global mindset
- Exceptional cross-functional leadership skills across HQ and regional teams
- Experience working in high-growth, international environments preferred
What We’re Looking For
- Strategic, globally minded leader with strong executional rigor
- Deep product intuition balanced with data-driven decision-making
- Comfortable operating in complexity and ambiguity across markets
- Passion for building iconic, enduring global franchises
Benefits, Culture and Perks
Benefits and Culture
- Private Medical Insurance (PMI)
- Group Life Assurance
- Income Protection
- Critical Illness
- Pension Scheme
- Modern Health
- ClassPass
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