Director of Growth & Distribution – Personal Savings

At OakNorth, we’re on a mission to empower the UK’s most ambitious businesses. Since 2015, we’ve lent over $21bn across the UK and US, helped create more than 58,000 new homes and 36,000 jobs, and supported hundreds of thousands of personal savers — all while operating in one of the most highly regulated environments in financial services. Our products sit at the intersection of innovation, customer outcomes, and regulatory scrutiny. Getting that balance right is non-negotiable. The Role We are looking for a Director, Growth & Distribution to lead and scale customer acquisition for OakNorth’s Personal Savings business. This is a senior commercial leadership role responsible for building diversified, scalable acquisition channels that bring high-quality savers and deposits to OakNorth. The role spans direct digital growth, affiliate ecosystems, brand partnerships and selected distribution platforms. A key focus of the role is expanding OakNorth’s acquisition mix beyond rate tables and any single dominant channel, while ensuring growth remains capital-efficient, compliant and aligned with treasury funding requirements. You will report directly to the Chief Product Officer and operate as a peer to Product and Engineering Directors, Operations Directors, and as a close partner to Finance and Treasury. \n

What you will be doing: Direct Growth Strategy & Execution Own the direct customer growth strategy for Personal Savings, with clear targets for volume, cost of acquisition and customer quality. Diversify OakNorth’s acquisition mix by identifying and scaling new channels, including: Affiliate ecosystems and comparison platforms Brand partnerships and consumer platform integrations Introducer and referral programmes Paid and organic digital acquisition Work closely with Product and Engineering to optimise the end-to-end acquisition journey, improving: conversion across acquisition funnels onboarding and funding rates early-life engagement and retention Establish clear performance management across acquisition channels, grounded in strong growth economics and data-driven experimentation. Partnerships & Distribution Develop and scale partnerships that drive meaningful customer acquisition and deposit growth. This includes: Building brand and platform partnerships that introduce high-quality savers to OakNorth Expanding and optimising affiliate and introducer ecosystems Maximising the performance of existing distribution channels (e.g. savings marketplaces and wealth platforms) Lead commercial negotiations and partnership structuring, balancing: deposit volume and stability acquisition economics and pricing discipline operational and regulatory complexity Own ongoing partner performance management, including growth, economics, risk and relationship health. Leadership & Team Management Lead and develop our growth marketing specialists and partnerships team. Set clear objectives, accountability and development plans, and build a culture that is commercial, data-driven and outcome-focused rather than channel-led Cross-Functional Leadership Work closely with: Product & Engineering – to ensure acquisition and partner needs are built cleanly into product roadmaps. Finance & Treasury – to align growth plans with funding requirements, balance sheet strategy and pricing constraints. Operations, Risk and Compliance – to ensure the Personal Savings product is designed and operated in a robust, compliant and scalable way, aligned with regulatory expectations and sound conduct risk management. Act as a senior leader within the Personal Savings unit, contributing to overall strategy, prioritisation and decision-making.