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Director of Marketing
Department: Sales & Marketing
Location: Manchester
Description
CMap is a fast-growing software company helping project-based businesses win, deliver, and manage work… profitably.
At our core, we’re a software company. We’re proud of our product and even prouder of our people. Collaboration, openness, and input from across the business drive both our culture and our success. We keep things friendly and informal, but we’re serious about building something great together.
Something exciting is building and now we’re looking for a commercial, data-driven Director of Marketing to own and accelerate our demand generation, brand presence, and go-to-market strategy.
Reporting to the Chief Revenue Officer, you’ll step in as the senior marketing leader, leading a small team and operating as a player manager while building a high-performing function that fuels pipeline and revenue across the UK and US.
What You’ll Do
- Build a scalable demand engine
- Architect a modern, multi-channel B2B SaaS marketing strategy
- Use the latest Marketing Tech to deliver personalized, efficient campaigns
- Drive consistent, measurable pipeline and ensure seamless SDR and sales alignment
- Own Brand & Storytelling
- Give CMap a distinctive voice and a compelling market narrative that brings the brand to life for consulting and AEC audiences.
- Craft a compelling company narrative that connects product value to customer outcomes
- Bring brand storytelling to life across campaigns, content, and executive communications
- Lead and Develop the Marketing Team
- Act as a genuine people leader who raises the capability of the existing team and elevates how marketing is perceived across the business.
- Coach and develop existing team members to build a stronger, more capable function over time
- Amplify our content & social voice
- Build a standout digital content presence for the brand and leadership
- Create thought leadership, customer stories, and sector-specific insights
- Grow customer marketing & advocacy
- Build an engine for upsell, cross-sell, and customer-led growth
- Launch advocacy programs, case studies, and retention-driving initiatives
- Run marketing as a commercial function
- Define funnel KPIs, measure impact, and optimize continuously
- Ultimately own marketing’s contribution to pipeline and revenue
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What you bring
- 10–12+ years in B2B SaaS marketing
- Proven experience leading, coaching, and developing a marketing team
- Proven success building demand engines and supporting US market growth
- Strong product marketing and sales enablement experience
- Commercial, analytical, and execution-focused mindset
- AI-native approach with hands-on use of modern AI tools
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Why join us!
You’ll be stepping into a high-impact role with the autonomy to shape how our services are delivered. You'll work with a passionate, collaborative, and forward-thinking team committed to creating exceptional client experiences.
If you love structure, quality, problem-solving, and people - this is a role where you will genuinely thrive.
Some of our benefits include:
- Private medical & dental insurance: Supporting your health and wellbeing with access to private care.
- Life assurance: Providing extra financial security for you and your loved ones.
- Help@Hand: 24/7 support for your health and wellbeing.
- Enhanced parental leave: Offering time and support when it matters most.
- Reward Gateway: Access to discounts on a wide range of everyday purchases.
- Team outings and events: Regular chances to connect and unwind.
- EV Salary Sacrifice Scheme: It's like a cycle-to-work scheme, but for electric vehicles. You give up some of your pre-tax salary, and we give you an EV, with lots more you need to get on the road.
- Manchester city-centre office: A brand-new modern space with great facilities
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