Morton Fraser MacRoberts LLP
Director of Marketing
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Director of Marketing
Your Department
Marketing & Business Development
Your Location
Hybrid – Edinburgh / Glasgow (with travel between offices and attendance at client, industry and networking events as required)
You Will Report To
Chief Operating Officer (COO)
Key Working Relationships
- Director of Key Clients, BD & Tenders (key strategic peer)
- CEO and Executive Committee
- Management Board
- Partners and Directors
- People Team
- Practice and Sector Leaders
- External Agencies and Suppliers
- Professional Bodies and Industry Networks
Direct Reports
Marketing Team c. 5 FTE
About the Firm You Will Join
Morton Fraser MacRoberts (MFMac) is a leading independent Scottish law firm, known for combining deep legal expertise with clear, practical advice that helps clients achieve their objectives. With more than 480 people across its Edinburgh and Glasgow offices, including 72 partners, the firm provides a full range of legal services to businesses, public sector organisations, charities, individuals and families.
MFMac works with clients across the private, public and third sectors, supporting some of the UK's most recognisable organisations and institutions. Its client base includes the UK and Scottish Governments, Breedon Group plc, CALA Homes, Diageo, HSBC plc, the Ministry of Defence, NHS Scotland, Schuh, Skyscanner and SSE plc. Through its sector knowledge, collaborative approach and commercial focus, the firm delivers practical solutions to complex legal challenges.
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About the Role
As Director of Marketing, you will lead MFMac's brand, marketing, communications, digital presence and market profile, helping the firm achieve its ambition to be Scotland's best independent law firm. Working closely with the COO and Director of Key Clients, BD & Tenders, you will develop and deliver a modern, data-led and commercially focused marketing strategy that strengthens reputation, client engagement and business growth.
We are looking for a creative and commercially minded marketing leader who will challenge traditional professional services marketing, bring fresh thinking and ensure marketing investment delivers measurable impact.
Key Responsibilities
- Develop and deliver a firm-wide marketing strategy aligned to MFMac's commercial priorities;
- Strengthen the firm's brand, reputation, market positioning and profile across key audiences;
- Lead internal and external communications, media relations, content and thought leadership;
- Oversee digital marketing, website performance, campaigns, social media and marketing technology;
- Use insight, analytics and clear KPIs to measure return on investment and improve marketing effectiveness;
- Work with partners and senior leaders to support client engagement, sector growth and market opportunities;
- Lead events, sponsorships and profile-raising activity that support the firm's strategic objectives;
- Lead, develop and inspire a high-performing marketing team.
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About You
You will be a strategic, hands-on marketing leader with the confidence to influence senior stakeholders and the creativity to bring new ideas to a relationship-led, B2B environment. You will bring:
- Significant senior marketing leadership experience, ideally in a B2B or professional services environment;
- A strong track record of delivering marketing strategies that drive measurable business outcomes;
- Expertise across brand, communications, digital marketing, campaigns, content and reputation management;
- The ability to use data, insight and ROI measures to inform decisions and investment;
- Experience influencing executive leaders and building trusted senior relationships;
- A proven ability to lead, develop and inspire high-performing teams;
- Excellent communication, relationship-building and presentation skills.
What Else Would Be Valuable
Legal or professional services experience would be helpful, but we are equally interested in candidates who can bring fresh thinking from other sectors. Experience of marketing transformation, brand repositioning, CRM, marketing automation, AI, analytics or emerging technologies would also be valuable.
Most importantly, you'll be excited by the opportunity to shape a distinctive, commercially focused marketing function that strengthens MFMac's market profile and delivers real business impact.
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