Responsible Resourcing Agency
Director of Media Activation & Optimisation
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Media Activation & Optimisation Director
Drive media performance by combining deep platform expertise with technology, automation, and AI. The Media Activation & Optimisation Director is responsible for maximising how clients activate and optimise media across platforms.
What you’ll be doing
This role combines hands-on expertise in digital media buying with a strong understanding of ad-tech partners such as Innovid and DoubleVerify.
- Focus on identifying practical ways to improve performance, streamline workflows, and scale best practices across markets.
- Define and scale buying best practices across major media platforms.
- Drive adoption of Smart Bidding and platform-native optimisation capabilities.
- Maximise the value of ad tech partners including Smartly, Innovid, and DoubleVerify.
- Identify opportunities to simplify, automate and improve activation workflows.
- Translate platform and technology innovations into scalable solutions for markets and agencies.
- Partner with agencies to continuously improve activation quality, efficiency, and performance.
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What you’ll bring
- Deep hands-on experience across major digital media platforms
- Strong understanding of media buying, optimisation, and auction dynamics
- Experience using ad tech partners such as Smartly, Innovid, and DoubleVerify
- Curiosity about automation, AI, and emerging activation capabilities e.g. agentic
- Ability to translate technical platform expertise into practical recommendations
- Comfortable operating between platforms, agencies, and business stakeholders
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We're all about our business and our client's businesses reflecting the world around us, which means we embrace diversity and inclusion and promote equity and belonging. We want everyone to feel valued and respected regardless of their race, gender, age, sexual orientation, disability, religion, or any other characteristics. We welcome applicants from all backgrounds and experiences. Apply as you are, because we'd love to hear from you.
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