Revive Collagen
Director of Retail Sales - Beauty / Supplements
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Company Overview
Since launching Revive Collagen in August 2020, we have defined the collagen category in the UK, pioneering a unique, ready-to-drink collagen formula that makes daily beauty routines effortless and effective. In just four years, we have sold over 30 million units in the UK alone, cementing our position as the market leader in ingestible collagen and earning the trust of hundreds of thousands of loyal customers.
We offer a premium, market-leading collagen drink designed to restore and enhance collagen levels from within. Our products are stocked in leading retailers including Boots, Holland & Barrett, Harrods, Selfridges and Sephora, alongside an expanding international retail footprint. Along the way, we have won more than 26 industry awards and were named Best New Business in the UK by Lloyds Banking Group.
Backed by one of the UK's most influential media personalities, Amanda Holden, alongside globally renowned Mel B as our Global Brand Ambassador, Revive Collagen is entering an exciting new phase of growth.
With distribution now exceeding 10,000+ doors, we are looking for an exceptional Retail Sales Director to help accelerate our next stage of growth.
The Role
We're searching for an ambitious and commercially driven Retail Sales Director to lead Revive Collagen's retail sales strategy across the UK and selected international markets. This is a high-impact leadership role responsible for driving profitable growth through both existing and new retail partnerships.
You will own our retail sales strategy, develop and strengthen relationships with major national retailers, protect and expand distribution, and lead annual commercial planning with our retail partners. Working closely with Marketing, Supply Chain, Finance, Ecommerce and Product Development, you will ensure flawless execution across every retail channel.
This is a fast-paced, founder-led entrepreneurial environment requiring an individual who combines strategic thinking with hands-on execution. This role will play a key role in shaping the future growth of one of the UK's fastest-growing wellness brands.
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This role is based from our London office and requires a minimum of three days per week on site.
Key Responsibilities
- Own the retail sales strategy, delivering sustainable revenue and profitable growth across all retail customers.
- Lead all commercial relationships with key national accounts, including Boots, Holland & Barrett, Sephora and other strategic retail partners.
- Identify, negotiate and secure new retail listings across the UK and international markets.
- Protect and grow existing distribution through effective range reviews, retailer performance analysis and proactive commercial planning.
- Lead annual Joint Business Planning (JBP) with key retail customers, ensuring mutual growth objectives are achieved.
- Develop and execute retailer-specific commercial strategies, promotional plans and activation programmes.
- Work closely with Marketing to deliver impactful in-store campaigns, product launches and promotional activity.
- Analyse retail sales performance, distribution, promotional effectiveness and market trends to identify opportunities for growth.
- Deliver regular retail forecasting and commercial reporting, ensuring strong forecast accuracy and profitable inventory management.
- Collaborate closely with Supply Chain to ensure excellent customer service levels and successful product launches.
- Partner with Product Development to identify new product opportunities aligned to retailer and consumer demand.
- Build, lead and develop a high-performing National Account Management team, creating a culture of accountability, ownership and commercial excellence.
- Represent Revive Collagen at senior retailer meetings, industry events and commercial negotiations.
- Ensure the business continues to strengthen its position as the premium leader within the ingestible beauty category.
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Requirements
- Proven senior retail sales leadership experience within the beauty, wellness or supplements sector with a minimum of 10+ years of experience
- Demonstrable success in managing UK retail business in excess of £10m with year-on-year growth.
- Demonstrable success managing major UK retail customers such as Boots, Holland & Barrett, Superdrug, Tesco, Sainsbury's, Sephora or equivalent.
- Strong track record of securing new listings, expanding distribution and delivering profitable sales growth.
- Significant experience leading Joint Business Planning and annual retailer negotiations.
- Deep understanding of UK retail, category management and commercial account development.
- Excellent commercial acumen with experience managing sales forecasts, promotional investment and profitability.
- Outstanding negotiation, presentation and relationship-building skills.
- Strong analytical capability with the ability to turn retail data into commercial actions.
- Experience leading and developing high-performing National Account Management teams.
- Entrepreneurial mindset with the ability to thrive in a fast-moving, founder-led high-growth business.
- Passion for premium consumer brands and building long-term retail partnerships.
- Willingness to travel throughout the UK and internationally as required.
Compensation and Benefits
- Competitive salary
- Dog-friendly office environment
- Private medical care after one year of service
- £1500 annual training and development grant
- Two paid wellness days per year
- Complimentary gym membership
- Strong long-term career progression opportunities
- Fun, ambitious and collaborative team culture with regular in person socials
- Complimentary subscription to Revive Collagen
- Opportunity to play a senior leadership role in one of the fastest-growing consumer brands in the UK
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