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Director of Revenue Marketing
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About Our Client
Our client is a decision automation platform used by regulated enterprises to author, test, and run the business logic behind high-stakes decisions. Their customers include global banks, insurers, healthcare organizations, and government agencies who need decision logic they can inspect, explain, and verify. They have been named a Leader in AI Decisioning Platforms by a leading industry analyst firm, and run a sales-led go-to-market with a revenue team that includes AEs, AMs, SEs, and BDRs.
The Role
Your mandate is to generate high-quality pipeline for the sales team and prove it with numbers that hold up to scrutiny.
You own the funnel end to end. The BDR team reports to you, so the people working the top of the funnel answer to the person who owns the pipeline number. A Product Marketing Manager hire is in flight and will also report to you. You start with a funded program budget, three retained agencies which you will manage and hold accountable, and a working set of positioning, competitive, and board reporting assets.
This is a technical product sold to skeptical enterprise buyers with long sales cycles. Generic B2B playbooks underperform here, and the right candidate will find that an interesting problem rather than a frustration.
Why This Role
You get to build the marketing function, with real ownership rather than a slice of someone else's org chart. You report directly to the CRO, and inherit a product with genuine differentiation and a customer base of household-name enterprises. As the engine proves out and the team grows, this role is the path to VP of Marketing — they are hiring the person they want to promote.
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Key Responsibilities
- Own the pipeline number — set targets with the CRO, build the plan to hit them, and report weekly on sourced pipeline, SQL conversion, and pipeline-to-close quality rather than vanity metrics
- Lead the BDR team — outbound plays, targets, coaching, and handoff quality to sales
- Manage agencies as an operator — clear briefs, clear SLAs, and a willingness to replace them if they underperform
- Build and run demand programs across paid, content, SEO/GEO, events, and outbound, deciding the mix based on data rather than past playbooks
- Embed AI into how the department runs — content production, account research, intent scoring, campaign iteration, and reporting should all be faster and cheaper as a result
- Lead product marketing — the PMM reports to you, and together you own positioning against named competitors and against the biggest real alternative in deals: doing nothing, or building it in-house
- Own marketing's contribution to board reporting — engaged accounts, SQLs, sourced and influenced pipeline, and cost per opportunity
- Hire and grow the team as the engine proves out, making the case for each hire with data
What Good Looks Like in Year One
- Marketing-sourced pipeline is a predictable, growing number that sales trusts
- SQL-to-opportunity conversion improves because lead quality improves
- The BDR team is hitting meeting and pipeline targets with a repeatable outbound playbook
- Agency spend is either producing measurable pipeline or has been reallocated
- Every marketing dollar can be traced to pipeline created
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What You'll Bring
Essential
- 7+ years in B2B SaaS marketing with real demand gen ownership, ideally selling technical products through complex enterprise sales cycles
- A track record you can show in numbers — pipeline sourced, conversion rates, CAC, program-level ROI
- Hands-on AI fluency — you use LLMs and automation daily in your own work and have rebuilt at least part of a marketing motion around them
- Strong agency management experience — you know how to get output from external teams and when to bring work in-house
- Comfort operating solo before scaling — you will be the doer before you are the manager
- A direct communicator who brings bad news early, with a plan attached
Advantageous
- Experience with regulated buyers (financial services, insurance, healthcare, or government)
- Experience running or working closely with an SDR/BDR team
What This Role Is Not
Brand work matters here, but pipeline pays for it — this role will frustrate anyone who wants to spend most of their time on brand, or whose best work lives in strategy decks rather than dashboards. The department grows as the results come, so the early months are hands-on.
Benefits & Package
Competitive salary and benefits package — please enquire for full details.
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