Director, Revenue Operations - Direct Sales

About LoopMe Our vision is to change advertising for the better, by building technology that will redefine brand advertising. LoopMe powers programmatic advertising, improves media delivery, develops bespoke audience curation and effective real-time measurement through our outcomes platform. By putting consumers at the heart of every campaign, the world's leading brands, agencies, media publishers and programmatic platforms rely on us to reach their goals effectively and more efficiently. What we need We're looking for a Director, Revenue Operations to oversee the operational integrity of LoopMe's global Direct Sales business. Working closely with the AVP of RevOps and Sales Leadership, you will be responsible for designing and maintaining the revenue engine that powers our global commercial objectives — from Salesforce architecture and data governance through to forecasting, annual planning and seller efficiency. This is a technically grounded, high-impact role for someone who combines systems thinking with hands-on analytical ability and a deep understanding of how data, process and tooling drive commercial performance. As our Director, Revenue Operations – Direct Sales, you will be… • Establishing and managing the 'Golden Record' for direct sales data — designing governance protocols that ensure CRM health, eliminate data fragmentation and give leadership a single, trustworthy view of the business • Partnering with the AVP of RevOps to evolve LoopMe's Salesforce instance into a scalable environment that supports new product launches, vertical expansions and organisational changes • Enforcing commercial guardrails through automated approval workflows, ensuring systems accurately reflect current business priorities • Designing and maintaining real-time dashboards that track business health beyond the top line, including campaign performance, win/loss ratios, churn predictors and conversion rates by vertical • Moving the organisation from manual, spreadsheet-based forecasting to a sophisticated bottoms-up model, ensuring pipeline health is visible, accurate and actionable at every level of the sales hierarchy • Playing a key role in the annual planning cycle, including bottoms-up revenue target setting, account coverage design and quota allocation — ensuring assumptions are grounded in pipeline reality and operationalised cleanly across systems • Identifying and eliminating friction in the sales cycle to reclaim productive time for the global sales force, leading workflow streamlining initiatives so reps spend less time on manual entry and more time in market You'll have • 8+ years of experience in Revenue Operations, Sales Operations or Business Operations, with at least 3 years supporting a global direct sales organisation • Strong working knowledge of Salesforce, including basic admin capabilities and a clear understanding of how the platform supports the sales process end-to-end • Expert-level Excel and Google Sheets skills, with the ability to build multi-layered models from scratch; SQL experience is preferred • Hands-on experience contributing to annual revenue planning cycles, including bottoms-up target setting, account coverage design and quota allocation • The ability to translate complex technical requirements into clear commercial language, partnering effectively across Finance, Sales Leadership and Product • High emotional intelligence and a proven ability to navigate change management across a global sales floor • Working knowledge of digital media sales including programmatic advertising, IO contract structures and standard performance metrics (impressions, CTR, viewability, completion rates) is strongly preferred • Familiarity with AI tools to accelerate personal productivity and automate RevOps workflows is a plus What we can offer • Bonus • Hybrid working; meaning you'll spend 3 days a week in our Farringdon office • 25 days annual leave, plus the Bank Holidays • 1 month work-from-anywhere • Annual Wellness Day • Health Shield; a cash-back health plan for things like dental, optical, physio and wellbeing • Access to Thrive; accessible mental health support all in one app • LoopMe Gives Back Day • We'll set you up for success, providing training and career development Want to learn more about us? Head to our Careers page to see why we've been voted one of Campaign's Best Places to Work 2023 & 2024! You can find out more about our values, initiatives, teams and benefits at loopme.com/contact/careers/ LoopMe is a technology company that uses AI to improve brand advertising performance and outcomes. Putting consumers at the heart of every campaign, LoopMe uniquely optimizes advertising investments, driving results 2-5x higher than the industry standards in mobile in-app and CTV for brand awareness, consideration, purchase intent, foot traffic and sales. LoopMe was founded in 2012 and is headquartered in the UK, with global offices across New York, Boston, Atlanta, Chicago, Detroit, San Francisco, Los Angeles, Toronto, Singapore, Sydney, Tokyo, Dnipro, Krakow and Hong Kong.