HH Global
Director, Sales Enablement Training (Dynamics CRM), UK
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Director, Sales Enablement Training (Dynamics CRM), UK
Management Consultant – CRM & Growth Process Lead
Location: UK (including HH Global HQ, London, with occasional travel)
About HH Global
HH Global leads tech-enabled creative production and procurement, leveraging production excellence, procurement strategy, and unparalleled sustainability capabilities to amplify client marketing campaigns at scale. With:
- 4,500+ global colleagues
- 26 creative studios
- 5,800+ supplier partners
- Operations spanning 64 countries
Our mission is to drive impact through bold ideas, powered by cutting-edge technology and the expertise of our people.
The Role: Purpose
This critical new position within our global training team will partner with senior Client Engagement and Business Development teams to embed:
- Microsoft Dynamics (CRM) for commercial growth (not administrative use)
- Engage (sales framework) for consultative selling
- The Growth team’s operating model (RACI structure, process alignment)
Key Output: Measurable improvement in commercial pipeline, forecasting accuracy, and win rate by closing gaps in usage, behaviour, and understanding.
Flexibility:
- Remote from within the UK
- Hybrid with mandatory presence in London and business travel as needed.
Key Responsibilities
Growth Discipline, Not Just Training
- Eliminate usage gaps in CRM, Engage, and Growth processes across sales, BD, and marketing.
- Proactively challenge poor practice and drive adoption of best-in-class growth behaviours.
- Act as a commercial advisor, ensuring teams understand and apply these tools to real-world outcomes.
CRM Adoption for Commercial Impact
- Reinforce CRM as a growth tool, not an administrative system.
- Improve pipeline quality, forecasting accuracy, and opportunity prioritisation.
- Train and coach teams on using CRM data to drive tangible sales outcomes.
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Engage Framework Facilitation
- Coach teams in applying Engage to live opportunities, focusing on:
- Qualification discipline (BANT)
- Value-based selling
- Structured deal progression
- Ensure Engage is actioned in priority deals, not just theoretically understood.
Operating Model E enablement
- Translate growth RACI into clear, actionable guidance for teams.
- Resolve confusion about roles and responsible circles (RACIs).
- Identify systemic workflow breakdowns and escalate as required.
Targeted Enablement & Training
- Design and deliver role-specific training aligned to current business priorities (ex: high-value pursuits, underperforming regions).
- Partner with content teams to ensure tools and materials are practical, relevant, and actionable.
First-Line Operations Support
- Be the go-to Dynamics 365 (and integrations) subject matter expert.
- Provide coaching support on daily CRM use (e.g., "How do I close this deal?"), with best practice alignment.
Data-Driven Continuous Improvement
- Monitor adoption trends in CRM and Engage for performance gaps.
- Use insights to design interventions and improvement plans.
- Feedback reporting to Growth, Sales Enablement, and Operations on systemic issues.
Measurable Success Criteria
| Success Area | Outcome |
|---|---|
| CRM data | Reflective of accurate, consistent commercial decisions. |
| Engage usage | Embedded in high-impact deals; influences win strategy. |
| Growth team clarity | Transparent RACI; iterative process alignment. |
| Pipeline & win rates | Contribution to improved pipeline quality, deal discipline, and win rate. |
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Requirements & Qualifications
Commercial Growth Mindset
- Thread connective tissue between processes, tools, and real-world commercial results.
- Strong pragmatism: Why should revenue teams embrace CRM/Engage, and how?
CRM Expertise
- Five+ years’ hands-on experience in Microsoft Dynamics 365 (with multi-country adoption experience).
- Ability to implement buy-in from users sceptical of reporting/finance-focused systems.
Facilitation & Behavior Change
- Effective stakeholder engagement and confidence influencing senior executives.
- Proven track record in training-based behaviour change beyond module checking.
Operational SME
- Systems governance & process design skills to unpack complexity for teams.
- Experience interpreting commercial KPIs (planned bookings, deal stages, pipeline health).
About HH Global
We are an equal opportunities employer, fostering diversity across all protected characteristics. Reasonable adjustments are available throughout recruitment:
- Email HR.EMEA@hhglobal.com for sect Adjustments or accessibility needs.
Recruitment Notes
We may conduct regulatory background checks (including criminal records) relevant to your home country.
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