HH Global
Director, Sales Enablement Training (Dynamics CRM), London or UK other
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Director, Sales Enablement Training (Dynamics CRM), London or UK other
Who We Are
HH Global are the leader in tech-enabled creative production and procurement. We amplify marketing campaigns through unrivalled production, procurement leadership and the most advanced sustainability capabilities available. Delivered at scale through industry-leading technology and the passionate expertise of our people.
With over 4,500 colleagues, 26 creative studios, and 5,800+ strategic supplier partners across 64 countries, we collaborate with global talent to help clients create lasting impact through powerful ideas.
Purpose of the Job
This new role focuses on driving measurable commercial performance improvement by working closely with Senior Client Engagement (account management) colleagues.
Your key responsibilities will include:
- Embedding consistent, high-quality use of Microsoft Dynamics (CRM), its integrations, Engage (our consultative selling framework), and Growth’s operating model.
- Projects will be prioritised and performance-managed by the Growth function to ensure alignment with commercial objectives.
This role is based within the global training team, with location flexibility across the UK – but you must be willing to travel as required and be present in our London office occasionally.
Key Responsibilities
Growth Discipline & Adoption (Beyond Training)
- Embed effective use of CRM, Engage, and Growth processes across client engagement, business development, and marketing teams.
- Actively identify gaps in usage, behaviour, and understanding – then intervense to resolve them.
- Challenge poor practice and drive adoption of best-in-class growth behaviours.
CRM Adoption & Commercial Use
- Ensure Microsoft Dynamics is used as a commercial tool, not just an administrative system.
- Improve pipeline quality and completeness, forecasting accuracy, and opportunity management discipline.
- Provide hands-on guidance and coaching to teams on how CRM can support real growth outcomes.
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Engage Framework Facilitation
- Facilitate the practical application of Engage in live opportunities and account development.
- Support teams in embedding:
- Qualification discipline
- Value-based selling
- Structured deal progression
- Ensure Engage is actively used in priority pursuits (not just theoretical knowledge).
Growth Operating Model & RACI Enablement
- Translate the Growth RACI framework into practical, actionable guidance for teams.
- Remove confusion around roles, responsibilities, and decision-making.
- Identify systemic breakdowns in ways of working and escalate where necessary.
Targeted Training & Enablement
- Design and deliver **role-based training **aligned to business priorities.
- Prioritise high-impact areas such as:
- Strategic pursuits
- Underperforming regions/teams
- Process or system rollouts
- Collaborate with content creation teams to ensure materials are practical, relevant, and actionable.
First-Line Microsoft Dynamics & Integration Support
Act as the primary Subject Matter Expert (SME) for:
- Hands-on user support (e.g., "How do I do this?")
- Ongoing best-practice guidance on CRM and integrations.
Insight & Continuous Improvement
- Monitor adoption metrics across CRM and Engage.
- Use data-driven insights to inform interventions and improvement plans.
- Provide structured feedback to Growth, Sales Enablement, and Operations on systemic issues.
What Success Looks Like
✅ CRM reflects accurate, consistent, decision-ready commercial data ✅ Engage is actively integrated into priority deals, influencing win strategy and progression ✅ Growth teams demonstrate clear, aligned ways of working based on RACI frameworks ✅ Measurable improvement in:
- Pipeline quality
- Deal progression discipline
- Contribution to win rate growth
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Knowledge, Skills + Experience
Commercial & Growth Understanding
- Strong knowledge of sales processes, pipeline management, and growth functions.
- Ability to connect systems, behaviour, and commercial outcomes.
CRM Expertise
- Hands-on experience with Microsoft Dynamics 365 and core CRM concepts.
- Proven track record in driving and supporting CRM adoption in complex, multi-region environments.
Facilitation & Behaviour Change
- Confident facilitation skills with ability to influence senior stakeholders.
- Proven ability to change behaviours, not just deliver training.
Operational Thinking
- Strong understanding of governance, ways of working, and process design.
- Ability to simplify complexity into practical, actionable guidance.
Equal Opportunities Statement
We thank all applicants for their interest in a career with HH Global. We are an equal opportunities employer and welcome all candidates regardless of background, particularly those protected by law.
Accessibility & Reasonable Adjustments
If you require this job advert in an alternative format or need assistance, please contact: HR.EMEA@hhglobal.com
Pre-Employment Background Checks
We conduct appropriate background checks based on location, including:
- Employment history
- Right-to-work verification
- Identity checks
- Professional qualifications
- Criminal record checks
- Sanction and CIFAS screening
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