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Director, SEO & AEO
Global Marketing, Gartner Inc.
About the Role
Global Marketing is seeking an experienced and highly analytical Director, SEO & AEO to lead the execution, performance, and continuous evolution of Gartner’s search strategy.
This leadership role involves ownership of end-to-end SEO performance across Gartner’s digital ecosystem, leading a team of SEO associates, setting strategy, scaling analytics, and driving measurable business impact. The Director will also establish and refine Answer Engine Optimization (AEO) capabilities, ensuring brand visibility in traditional search engines and AI-driven discovery platforms.
What You Will Do
Lead team, execution & stakeholder engagement
- Lead, coach, and scale a high-performing team of SEO/AEO associates responsible for day-to-day execution.
- Set priorities and oversee on-page, technical, and off-page SEO/AEO initiatives in collaboration with Global Marketing and key stakeholders.
- Influence product, IT, and content roadmaps to prioritise SEO/AEO impact and advocate as a senior subject matter expert.
- Develop and deliver executive-level presentations on performance, insights, and strategic direction, translating complex issues into actionable recommendations.
Own SEO & AEO strategy
- Define and lead Gartner’s SEO/AEO strategy, aligned with business goals, acquisition, pipeline, and revenue growth.
- Drive adoption of AEO best practices and frameworks to optimise for AI-driven, conversational search and entity-based discovery.
- Identify opportunities to enhance search visibility, traffic quality, and conversion rates by strengthening topical authority.
- Build and scale SEO/AEO processes, frameworks, and governance across the enterprise.
- Lead major cross-functional initiatives, including site architecture improvements, migrations, and platform changes.
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Drive analytics, reporting & insights
- Own SEO measurement strategy, including reporting, dashboards, performance tracking, and technology adoption.
- Ensure data accuracy and scalability with the analytics team, translating metrics into actionable strategies.
- Establish AI visibility metrics, including measurement frameworks for SEO/AEO, and deliver regular performance reports.
- Foster a test-and-learn culture by implementing experimentation frameworks to validate and scale tactics.
What You Will Need
- 10+ years of SEO experience, including strategy, execution, and performance in enterprise environments.
- 5+ years of leading and developing high-performing SEO or digital marketing teams.
- Proven ability to drive measurable organic growth (traffic, conversions, pipeline, revenue).
- Deep expertise in:
- Technical SEO
- Search algorithms
- Modern SERPs and AI-driven search (e.g., generative AI rankings, answer engines)
- AEO/GEO concepts (optimising for AI-generated answers, conversational search, entity-based discovery).
- Advanced analytical skills with experience building measurement frameworks and delivering executive insights.
- Proficiency with SEO tools (BrightEdge, Ahrefs, STAT, Google Search Console, GA4).
- Strong knowledge of HTML/CSS and technical SEO fundamentals (site architecture, structured data).
- Exceptional leadership, communication, and influencing skills for cross-stakeholder alignment.
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Benefits
- Competitive salary + generously funded benefits package, including:
- Paid time off and charity match program
- Comprehensive healthcare (medical, dental, vision)
- Parental leave, Employee Assistance Program (EAP)
- 401k matching + unlimited growth opportunities
- A collaborative, inclusive culture with professional development pathways.
- Work in a hybrid, flexible environment, supporting virtual work efficiency.
GSSO
Our Impact
At Gartner, we equip leaders shaping the world with actionable insights into business and technology trends, including AI, data innovation, and futuristic disruptions.
Why Join?
- Part of a 20,000-strong global team delivering impactful results for 13,000+ clients across 90+ countries.
- Collaborate with remarkable people who drive world-changing work.
- Cutting-edge innovation at the forefront of the AI revolution.
Gartner is recognised as a best workplace, offering continuous personal and professional development in a vibrant, purpose-driven environment.
Equality & Inclusion
Gartner commits to equity for all applicants and employees, regardless of background. Reasonable accommodations are available—please contact ApplicantAccommodations@gartner.com.
Job Requisition ID: 111912
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