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Director - Shopper Marketing
Account Director, Global Travel Retail & Shopper Marketing
THE·TEAM
THE·TEAM operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. A trusted partner to every major league, team, and venue, we build meaningful connections between brands, properties, and fans.
Headquartered in Los Angeles with a presence across 28 countries and 70+ cities, we specialise in brand and rights holder partnerships, supporting business growth via all marketing disciplines.
Overview
We are seeking an experienced Account Director to lead our growing Global Travel Retail (GTR) & Shopper Marketing team. Join one of THE·TEAM’s fastest-growing offerings, delivering integrated campaigns, global activations, and retail experiences for the world’s leading consumer brands.
Key to your role:
- Strategic leadership across Europe, IMEA, APAC, and the Americas, shaping Global Travel Retail (GTR) programs in airports, duty-free, and retail environments.
- Collaborating with brands and shoppers, building trusted relationships and championing THE·TEAM as a global leader in GTR & Shopper Marketing.
- Mentoring teams, driving commercial growth, and ensuring campaign success.
Responsibilities
Client & Account Oversight
- Act as senior client lead, overseeing Global Travel Retail & Shopper Marketing portfolios.
- Develop strategic counsel on client objectives, shopper behaviour, and market trends.
- Partner with senior stakeholders, overseeing annual planning, business reviews, and long-term growth.
- Manage relationships with retailers, airports, production partners, and key stakeholders.
- Align campaigns with brand strategy, set KPIs, and evaluate campaign performance.
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Campaign & Activation Leadership
- Lead integrated shopper marketing campaigns across airports, duty-free, and retail.
- Oversee design, production, and delivery of 2D/3D creatives, digital screens, retail theatres, and in-store assets.
- Manage international activations in Europe, IMEA, APAC, and the Americas, ensuring global consistency with local relevance.
- Drive premium airport activations and scalable shopper engagement via promotions and omnichannel tactics.
- Contribute to global playbooks and activation toolkits and provide senior oversight for flagship events, including TFWA Cannes.
Account & Team Leadership
- Ensure high standards in creative, operational, and commercial delivery—exceeding timelines and budgets.
- Onboard new clients, programmes, and campaign transitions, managing assets.
- Mentor Account Managers and Senior Managers, fostering collaboration and high performance.
- Coordinate across strategy, creative, production, and project management for integrated solutions.
Commercial & Financial Strategy
- Drive profitability and growth across client portfolios.
- Lead scope development, forecasting, fee negotiations, and budget management.
- Identify new business opportunities and expand THE·TEAM’s GTR & Shopper Marketing offerings.
- Partner with procurement, finance, and legal to ensure commercial compliance.
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Innovation & Insight
- Stay ahead of GTR and shopper marketing trends, bringing fresh ideas to client campaigns.
- Optimise activations using shopper insights and performance metrics for measurable impact.
Requirements
- Proven global experience in brand activations, campaign toolkits, and shopper channels (on-premise, travel retail, grocery, or customer engagement—agency or client-side).
- Knowledge of Global Travel Retail, duty-free, airport retail, and omnichannel marketing.
- Leadership experience in:
- Managing international programmes across brands and sectors.
- Driving stakeholder relationships with global sport/entertainment rights holders.
- Developing global-scale campaigns and strategic account growth.
- Commercial expertise: Managing large budgets, forecasting, and profitability.
- Project management: Handling multidisciplinary teams and complex timelines.
- International fluency: Experience working in Europe, IMEA, APAC, and/or Americas.
- Willingness to travel to support client meetings, market visits, and major events.
Diversity & Inclusion: THE·TEAM commits to equity, celebrating differences in race, sex, colour, religion, age, ability, veteran status, sexual orientation, or gender identity. Applications from all backgrounds are welcome.
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