Headstock Group
Division Sales Manager EMEA
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Background
Founded in 1968, HH was one of the founding innovators of amplifier and loudspeaker technology for modern professional audio. Today, HH’s range of live sound and audio installation products is highly respected and sold globally through a network of distributors and dealers.
The team is currently pursuing a business plan to drive growth by expanding its international presence, strengthening distributor partnerships, and increasing market share across key territories. To support this, HH Audio is seeking an experienced Division Manager to drive sales growth and develop business opportunities across Europe, the Middle East, and Africa (EMEA)
The successful candidate will become a key member of the HH Audio team and will play a pivotal role in delivering the brand's commercial objectives across EMEA.
HH Audio is part of the Headstock Group. Based in Birmingham, in the heart of the UK, Headstock is a leading manufacturer and distributor of musical instruments and professional audio equipment. The company owns the renowned Laney Amplification and HH Audio brands and serves as the exclusive distributor for the UK and Ireland for some of the world’s most respected names in music.
Role Purpose
The EMEA Division Manager is responsible for driving sustainable sales growth, market expansion, and commercial performance for the HH Audio brand across Europe, the Middle East, and Africa. The role is accountable for delivering regional sales targets through the effective management of distributor networks, key customer relationships, and channel development activities.
Acting as the primary commercial link between regional customers, distribution partners, and internal stakeholders, the EMEA Division Manager provides market intelligence, identifies growth opportunities, and ensures the effective execution of regional business and sales plans. Working closely with the HH Brand Head, the role is focused on delivering profitable growth, strengthening channel partnerships, expanding market presence, and enhancing the HH Audio brand throughout the EMEA region.
Reporting Lines
The EMEA Division Manager will report directly to the HH Brand Head and will be responsible for driving sales growth, managing strategic distributor relationships, and delivering the commercial objectives of the HH Audio brand across the EMEA region. The role will also support the Chief Commercial Officer through regular reporting on sales performance, forecasts, market developments, and commercial results against budget.
Key Responsibilities
Distributor Management & Commercial Deliver
- Set and deliver annual purchase and sales targets with distributor partners to achieve regional revenue objectives.
- Build and maintain strong, productive relationships with contracted distributors, dealers, and key customers across the EMEA region.
- Support sales forecasting, order planning, inventory management, and successful new product launches within the region.
- Identify and develop new business opportunities to increase market share and expand brand presence across existing and emerging territories.
Sales & Marketing Planning
- Develop and execute annual sales and business development plans with each distributor to achieve agreed revenue and market share objectives.
- Monitor performance against sales targets, in-market sell-through, and market share, implementing corrective actions where required.
- Work with distributors to develop and execute local marketing initiatives that support sales growth and brand visibility.
- Ensure effective deployment of co-operative marketing funds and promotional budgets in line with agreed regional priorities.
- Support key promotional activities, customer events, trade shows, and product demonstrations across the EMEA region.
- Develop and maintain relationships with key industry partners, influencers, consultants, and end-users to strengthen brand presence and generate new business opportunities.
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Market Development & Training
- Maintain a strong understanding of regional sales channels, key dealers, distributors, consultants, and decision-makers across the EMEA territory.
- Identify and develop the most effective routes to market, while evaluating and securing new distribution and business partnership opportunities.
- Deliver product, sales, and commercial training to distributor and dealer teams to support business growth and ensure consistent brand representation.
- Travel throughout the EMEA region to strengthen customer relationships, support business development activities, and increase market presence.
- Represent HH Audio at customer meetings, trade exhibitions, industry events, and partner conferences as required.
Cross-functional Coordination
- Work closely with the Head of Production and HH Brand Head to monitor sales performance, demand forecasts, and inventory requirements across the EMEA region.
- Liaise with Logistics to support efficient order fulfilment, maintain clear communication with partners, and ensure timely delivery of products.
- Work with the Finance team to monitor distributor account performance, credit terms, and payment activity, supporting effective cash flow management.
- Collaborate with internal teams to ensure stock availability, product launch readiness, and effective support for regional sales activities.
- Provide regular sales forecasts, market intelligence, and pipeline updates to support business planning and operational decision-making.
Reporting & Administration
- Report regularly to the HH Brand Head on regional sales performance, distributor development, market opportunities, and competitive activity. Present monthly sales results, forecasts, and commercial performance against budget to the Chief Commercial Officer.
- Develop, implement, and review joint business plans with key distributors and customers to support growth objectives.
- Produce concise visit reports and meeting summaries, ensuring key actions, opportunities, and commercial developments are clearly documented and progressed, while providing regular market feedback, customer insights, and competitive intelligence to support business strategy, sales planning, and future growth initiatives across the EMEA region.
Job Specification
Experience Required
- Minimum of 3 years' experience in a sales, business development, or account management role within the professional/commercial audio industry or related technology sectors.
- Proven track record of delivering sales growth through distributor, dealer, and channel partner networks.
- Experience managing and developing international distributor relationships across multiple territories.
- Experience identifying and developing new business opportunities within existing and emerging markets.
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Skills & Competencies
- Strong sales-focused mindset with a proven ability to drive revenue growth.
- Excellent communication, negotiation, and presentation skills.
- Ability to build and maintain effective relationships with distributors, customers, and internal stakeholders.
- Comfortable with international travel.
- Good understanding of professional and commercial audio products and applications.
- Highly organised, self-motivated, and results-oriented, with strong planning and time management capabilities.
Package
- Competitive salary, commensurate with experience.
- 33 days holidays including statutory days and bank holidays.
- A flexible approach to working hours, where possible.
- A staff discount scheme on our catalogue of products.
- An Employee Assistance Programme, offering support across a range of areas.
- Mental Health first aiders.
- A relaxed dress code.
- A fantastic coffee machine.
- Free car parking.
- Cycle to Work Scheme.
Application
For the attention of Scott McKenzie, Chief Operating Officer.
Applications will be open throughout July 2026, with interviews commencing in August.
Our Mission Statement
Driven by a passion for music-making and sound since 1967, the Headstock Group prides itself on a portfolio of outstanding products. Whether for our beloved in-house brands Laney Amplification and HH Audio, or as proud distribution partner for industry-leading and illustrious MI brands, we bring the motivation, experience, and creativity to thrive in this very special industry.
Our Vision Statement
The Headstock Group vision is to fulfil potential; for both the brands we own and for those we represent (but care for as our own). Whether an established, leading product or a new idea, we undertake to understand, invest in, and add value to the process of reaching and exciting the market. We seek growth year by year by reaching more customers with a diverse array of sound and music products.
Our Core Values
A second-generation, family-owned, family-led business, we set ourselves high performance standards every day, but measure true performance in decades. We form long-standing business partnerships, hold an exceptional staff-retention record and value each team member and brand ambassador as a part of the extended Company family.
A love for sound and music-making products makes Headstock Group a natural home for experts in their field and our close-knit community has an abiding passion for the music in our lives. A designer and maker for our own brands, yet also a distributor of others', we have an empathy at both sides of the table. We work hard to develop the supply chain, checking each step adds value, and most importantly we ensure our products can be found by their target customer.
A role at Headstock Group is one in which enthusiasm, humour, creativity, opinion, and trust are encouraged. We create a safe and positive working environment where all team members are treated with respect and confidence.
James Laney, CEO
Headstock Group is an equal opportunity employer and individuals seeking employment are considered without regards to race, colour, religion, national origin, age, sex, marital status, physical and mental disability, gender identity, sexual orientation, or any other characteristic protected by law.
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