VinFast
Driving Experience Manager– Brand DNA & Attribute Definition
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Define the Brand DNA of VinFast Vehicles
Define the brand DNA of VinFast vehicles from the perspective of the complete driving experience – how they drive, ride, sound, and feel.
- Lead the development of attribute cascades that translate customer expectations and brand values into engineering requirements and measurable targets.
- Establish standards, guidelines, and processes to ensure driving experience is consistently delivered across all VinFast vehicle lines.
- Collaborate with attribute managers (NVH, Vehicle Dynamics, Efficiency, Thermal, Safety, Durability, Electrical, etc.) to integrate their targets into a cohesive driving experience strategy.
- Benchmark competitor vehicles to identify best-in-class driving experience elements and apply learnings to VinFast’s brand DNA.
- Conduct subjective assessments and direct tuning sessions to refine ride, handling, and overall vehicle feel.
- Provide leadership to attribute teams, ensuring cross-functional alignment to deliver a unique and consistent VinFast driving experience.
- Communicate vision, progress, and decisions clearly to senior management, articulating the defining characteristics of VinFast’s brand identity in terms of driving experience.
Requirements
Degree/Qualification:
- Bachelor's degree or above in Mechanical Engineering, Automotive Engineering, or related fields.
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Experience:
- Over 10 years of experience in vehicle development with a focus on driving experience, ride, handling, and customer-focused attribute delivery.
- Deep expertise in defining and delivering holistic vehicle driving experiences, including steering feel, ride comfort, handling balance, NVH, and overall dynamic character.
- Proven ability to translate abstract brand values into tangible, measurable, and repeatable vehicle attributes that define brand DNA.
- Strong background in vehicle dynamics, NVH, ergonomics, efficiency, safety, and perceived quality, ensuring a holistic perspective on vehicle feel.
- Experience in benchmarking competitor vehicles to extract and evaluate differentiating characteristics in the customer experience.
- Demonstrated leadership in setting cross-attribute targets that align to brand identity and customer expectations.
- Hands-on experience with subjective evaluations, test drives, and tuning activities at proving grounds and on-road conditions.
- Proven record of working with global teams to integrate engineering excellence with customer-focused performance outcomes.
Other Skills:
- Strong leadership and vision, with the ability to influence across multiple technical domains.
- Excellent communication, interpersonal, and presentation skills, capable of articulating abstract concepts in clear engineering terms.
- Highly analytical with strong subjective assessment skills, combining technical expertise with an intuitive feel for vehicle character.
- Ability to thrive in high-pressure environments, balancing technical precision with brand-driven creativity.
- Passion for driving and creating world-class customer experiences.
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Personal Data Protection
With respect to all your personal data shared to VinFast in the application and the entire recruitment process of VinFast, by clicking “Apply”, submitting your resumé/CV and/or participating in VinFast's recruitment process, you agree that you have read VinFast's Personal Data Protection Policy ("Policy") posted at https://vinfastauto.com/vn_vi/dieu-khoan-phap-ly or https://vinfast.vn/privacy-policy/, you agree to the Policy and consent for VinFast to process your personal data in accordance with the Policy and the applicable regulations on personal data protection.
Recruitment Agencies
To all recruitment agencies: VinFast does not accept agency resumes. Please do not forward resumes to our careers alias or other VinFast employees. VinFast is not responsible for any fees related to unsolicited resumes.
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