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TMWI is an award-winning, independent full-service agency working with leading UK retailers and household-name brands. We're looking for a commercially minded TV Planner & Buyer with hands-on DRTV experience to plan, negotiate, buy and optimise response-driven TV campaigns for our clients. This freelance opportunity offers flexibility and hybrid / remote working.
Who we are
Our values shape how we work, how we grow, and how we deliver for our clients. For this role, two of our company values come to life everyday:
- Curiosity with Courage – We question the data, challenge “what’s always been done”, and aren’t afraid to test bold ideas. We believe experiments beat safe assumptions every time.
- Imagination with Intent – Creative thinking matters, but only when it's tied to a client outcome. We bring fresh ideas to targeting, copy and creative strategy, and connect ideas back to ROI, efficiency and the client's objectives.
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What you'll do:
- Combine analytical thinking with strong negotiation skills to deliver cost-effective media plans that maximise response, ROI and client performance
- Build and optimise TV schedules across terrestrial and multichannel TV, with a focus on DRTV
- Negotiate and buy airtime that hits campaign objectives and budget requirements
- Analyse audience, response and conversion data to sharpen campaigns and generate actionable insights
- Work closely with clients, broadcasters and media owners
What you’ll bring:
- Proven TV planning and buying experience, particularly DRTV
- A deep understanding of TV trading, BARB, audience measurement, attribution and campaign optimisation, with a particular focus on performance-driven advertising
- Sharp analytical and negotiation skills
- A commercial, data-driven and collaborative mindset
- A good understanding of other media buying would be advantageous – but not essential
- An understanding of TV tools such as Mediaocean (DS Media, Spot Dashboard) and TechEdge (K2, AdvantEdge) would be preferred
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Hybrid working • Freelance • Competitive rates of pay
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These are the key skills, attributes and experience we’re looking for, but don’t worry if you don’t tick every box—we’re happy to support and upskill the right candidate.
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