Saucony
DTC Brand Marketing Manager, EMEA - Saucony
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Saucony: DTC Brand Marketing Manager EMEA Retail – Owned Retail Strategy & Execution
We exist at the intersection of culture and performance. While our history is rooted in the run, our future is defined by movement in all its forms. We don’t just make shoes—we build the breakthroughs that move the industry forward and the styles that define the cultural conversation.
About the Role
As Saucony’s DTC Brand Marketing Manager, you’ll lead the evolution of owned retail into a fully integrated brand-building channel across our flagship stores (Covent Garden, London; Le Marais, Paris) and outlet locations in the EMEA region. This partnership-driven role sits at the heart of our Integrated Brand Experience team, aligning retail execution with global/regional strategy, seasonal campaigns, and community-driven moments.
Retail isn’t where purchases happen—it’s where memories are made. You’ll translate brand strategy into immersive in-store experiences, shaping visual merchandising, storytelling, and activations that feel premium, local, and commercially smart.
Key Responsibilities
Strategy & Execution
- Champion owned retail as a strategic pillar of brand growth, embedding stores into EMEA’s marketing ecosystem.
- Orchestrate the retail rollout of seasonal campaigns and brand moments, ensuring consistency, creativity, and commercial impact.
- Partner with Brand, Product, and Integrated Marketing to sync retail narratives with regional storytelling, activations, and KPIs.
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Customer & Retail Experience
- Co-design and refine end-to-end retail experiences, fostering authentic connections with consumers (events, activations, community engagement).
- Define and iterate visual merchandising (VM) guidelines that elevate storytelling across the EMEA region.
Operations & Collaboration
- Develop toolkits, playbooks, and assets (windows, POS, signage, fixtures) to enable seamless execution for retail and outlet stores.
- Lead the EMEA retail marketing calendar, ensuring on-brand, on-time launch dates and flawless execution.
- Act as the central coordinator for store alignment, timeline planning, and quality assurance.
Innovation & Differentiation
- Craft a unique retail strategy for outlet/off-price stores, replicating seasonality and commercial density within leaner budgets.
Essential Requirements
Skills & Experience
- Proven background in marketing, brand, retail, visual merchandising, or design with a track record of in-store experience execution.
- Ability to translate macro strategy into tactile retail moments—alignment between team, product, and consumer is critical.
- Integrated marketing fluency, from go-to-market to merchandising.
- Excellent stakeholder management across brand, creative, retail, and product teams.
- Fast learner with project management precision—organised, detail-focused, and results-driven.
- Creative storyteller with passion for authentic engagement (think events, activations, community nuances).
- Commercially oriented: levers storytelling to drive sales while maintaining retail relevance.
- Flexural fluency in English (minimum professional proficiency). Bonus: local language skills in French/Italian (for flagship locations).
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Mindset & Enthusiasm
- Lover of movement and culture—running, sport, or brand loyalty is a nice-to-have.
- Open to travel (occasional EMEA trips; nights away flexibility; weekend work if needed).
Saucony: Where Performance Meets Meaning
Wolverine Worldwide (NYSE: WWW), owners of Saucony, is a global maker of iconic brands built on movement, innovation, and community. Saucony—the brand that redefined running shoes (think IncrediRUN foam, Shadow 5000 store awards, WIRED’s “Best Overall” hardware)—now shapes the future of movement for every kind of mover.
Our culture reflects our vision to Make. Every Day. Better—from the grid to the grassroot, we’re translate-thinking, team-first, and out to build breakthru×. Winner of Footwear News’ 2025 Company of the Year, Forbes’ Dream Employer, and Globally Inspiring Workplace distinctions, we’re proud to offer a diverse, inclusive workplace where your unique strengths contribute to our next leap.
#ChooseSaucony
Follow our footwear fundrcal missions at ww.com/saucony.
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