How your CV stacks up
Upload your CV to see how well it fits this job role
?%
DTC Manager
DTC Manager – Digital Marketing Team
This is a critical and dynamic role focused on driving the growth and performance of the Direct-to-Consumer (DTC) channel through best-in-class e-commerce execution, digital acquisition, and customer journey optimisation.
About the Role
You will develop and execute a data-led DTC strategy across multiple brand websites and platforms while aligning with broader commercial and brand goals. Additionally, you’ll manage daily performance marketing and e-commerce operations, ensuring seamless coordination with stock, promotions, and business priorities.
About Pets Choice
For paws, fins, and wings—Pets Choice delivers a diverse range of pet products across beloved brands such as Webbox, Hownd, Vets Kitchen, Bob Martin, TastyBone, and Felight. Our portfolio spans UK and international retail, along with a family of DTC stores, ensuring pet lovers have endless ways to care for their furry, scaly, or feathery friends.
Key Responsibilities
(Reporting to the Digital Controller)
Digital Performance & Acquisition
- Lead execution of "always-on" paid media campaigns across:
- Google Ads
- Meta (Facebook, Instagram)
- Drive revenue growth through social commerce, including TikTok Shop.
- Manage and scale affiliate marketing programmes to expand reach and revenue.
- Implement structured A/B testing for creatives, audiences, and landing pages.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
E-commerce Operations
- Own and optimise daily DTC platform management (Shopify / WooCommerce), including:
- Product listings
- Pricing accuracy
- Promotional execution
- Execute the promotional calendar across websites, email, and paid media.
- Improve conversion and retention by optimising the full end-to-end customer journey.
Commercial Performance & Reporting
- Monitor and report on key commercial KPIs (ROAS, CPA, conversion rate).
- Manage the digital marketing budget, reallocating spend to maximise ROI.
- Provide clear, actionable insights to key stakeholders based on performance data.
Cross-Functional Working
- Collaborate with Supply Chain, Customer Service, and Finance to align:
- Stock availability
- Fulfillment processes
- Promotional timing
- Work closely with internal teams and external agencies to deliver integrated campaigns.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
People & Capability
- Manage and develop the Senior Digital Marketing Executive.
- Build capability within the DTC channel and embed best-in-class operational practices.
Requirements
We’re looking for a results-driven professional with:
- 3+ years’ experience in DTC e-commerce and digital acquisition.
- Hands-on expertise in managing:
- Google Ads
- Meta (Facebook & Instagram) Ads
- Strong knowledge of Shopify and WooCommerce.
- Experience with social commerce (preferably including TikTok Shop).
- Experience managing affiliate marketing programmes.
- Exceptional analytical skills for data interpretation and campaign optimisation.
- Ability to manage multiple brands and campaigns simultaneously.
- Strong communication and stakeholder management expertise.
- Past experience managing or mentoring direct reports.
Application Notes
This role is internally managed by our team of Top Cats & Dogs.
✅ How to apply: Directly via LinkedIn or through our website.
🚫 Not seeking recruitment agency support at this time.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills