E-commerce Activation Manager

E-commerce Activation Manager Reading (Hybrid, 3 days/week)

The Opportunity This is a pivotal hire within a newly created e-commerce team, built to drive significant growth across Amazon and key UK retailers. While Amazon performance is already strong, there is a clear opportunity to elevate execution across platforms such as Boots, Superdrug and grocery. The E-commerce Activation Manager will play a central role in defining how brands show up across these channels, translating marketing strategy into effective digital activation that drives traffic, conversion and overall commercial performance.

The Role You will own the end-to-end activation strategy across retailer.com channels, ensuring campaigns are delivered effectively and consistently. Key responsibilities include: Developing omnichannel activation plans across retailers such as Boots, Superdrug and grocery Translating brand campaigns into retail media and onsite activation strategies Planning and optimising retail media investment and placements (search, banners, brand pages) Defining and tracking KPIs such as traffic, conversion, ROAS and share of search Using performance data to optimise campaigns and drive continuous improvement Working cross-functionally with Marketing, Sales and external agencies to align execution Building relationships with retail partners to unlock new activation opportunities