E-Commerce Controller Sales and Planning

Job Description LOCATION: London FUNCTION: Controlling TEAM: EU Regional MANAGER: Regional Brand Controller KPIs: Sales and WH Planning Accuracy ABOUT THE ROLE: Drive sales budgeting, forecasting, and financial planning for all online markets within the region ensuring accurate planning aligned with commercial calendars and business growth, collaborating closely with Sales Teams, Merchandising, Marketing and Expansion to support on planning. RESPONSIBILITIES: Sales & Financial Planning: Secure the sales plan by setting weekly and daily sales forecasts for each market. Collaborate closely with the E-commerce Controller to ensure this sales forecast provides a direct and accurate input for both ongoing financial P&L planning and the formal forecast and budget process. Performance Monitoring: Drive regional net sales by continuously measuring performance against plan to identify opportunities for growth and improvement. Connect insights from sales, web, customer, and digital marketing investment data to steer commercial decision-making, collaborating closely with the E-commerce Controller to ensure all plans align with key KPIs. Reporting & Follow-up: Analyze sales, web and customer data to identify key trends, commercial opportunities, and potential threats. Use these insights to suggest and review commercial activities, evaluate the financial impact of the customer offer, and apply key learnings to inform future strategy. Warehouse Planning: Drive selling with logistical capacity as a key focus area. Partner with logistics to maintain cost-effective warehouse practices to maximizes both sales and profit. Data Management: Maintain data consistency across systems (i.e. Anaplan, Synapps) to support planning accuracy Qualifications Financial Acumen: Confident in managing sales equations, forecasting, budgeting, and financial planning specifically for an online retail channel. Commercial & Analytical Skills: Ability to analyze key e-commerce KPIs (traffic, conversion, AOV, returns, digital marketing) and translate data into actionable commercial strategies. Ability to develop custom tools in Excel and Power BI to enhance analytical capabilities and support planning accuracy. Strategic Mindset: Developing and implementing long-term strategies to drive sustainable and profitable growth in the online market. Cross-Functional Collaboration: Adept at working with diverse teams, including WH, Merchandising, Marketing, and E-com Operations, to achieve shared goals. Effective Communication: Skilled in presenting complex financial and commercial data clearly to influence stakeholders and guide business decisions. Additional Information This is a full‑time role based in London. The position requires a presence in the office 3 days a week. To apply for this role, please submit your application, including a copy of your CV as soon as possible.