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E-Commerce Controller Sales and Planning
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E-Commerce Controller Sales and Planning
Job Description
Location: London
Function: Controlling
Team: EU Regional
Manager: Regional Brand Controller
KPIs: Sales and Warehouse (WH) Planning Accuracy
About the Role
Drive sales budgeting, forecasting, and financial planning for all online markets within the region, ensuring accurate planning aligned with commercial calendars and business growth. Collaborate closely with Sales Teams, Merchandising, Marketing, and Expansion to support planning.
Responsibilities
Sales & Financial Planning
- Secure the sales plan by setting weekly and daily sales forecasts for each market.
- Collaborate closely with the E-commerce Controller to ensure this sales forecast provides a direct and accurate input for both ongoing financial P&L planning and the formal forecast and budget process.
Performance Monitoring
- Drive regional net sales by continuously measuring performance against plan to identify growth and improvement opportunities.
- Connect insights from sales, web, customer, and digital marketing investment data to steer commercial decision-making.
- Collaborate closely with the E-commerce Controller to align all plans with key KPIs.
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Reporting & Follow-up
- Analyze sales, web, and customer data to identify:
- Key trends
- Commercial opportunities
- Potential threats
- Use these insights to:
- Suggest and review commercial activities
- Evaluate the financial impact of the customer offer
- Apply key learnings to inform future strategy
Warehouse Planning
- Drive selling with logistical capacity as a key focus area.
- Partner with logistics to maintain cost-effective warehouse practices that maximize both sales and profit.
Data Management
- Maintain data consistency across systems (i.e. Anaplan, Synapps) to support planning accuracy.
Qualifications
Financial Skills
- Confident in managing sales equations, forecasting, budgeting, and financial planning for online retail channels.
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Commercial & Analytical Skills
- Ability to analyze e-commerce KPIs (traffic, conversion, AOV, returns, digital marketing).
- Translate data into actionable commercial strategies.
- Develop custom tools in Excel and Power BI to enhance analytics and planning accuracy.
Strategic Mindset
- Develop and implement long-term strategies for sustainable and profitable growth in online markets.
Soft Skills
- Cross-functional collaboration: Work effectively with Warehouse (WH), Merchandising, Marketing, and E-commerce Operations teams.
- Effective communication: Present complex financial and commercial data clearly to stakeholders and guide business decisions.
Additional Information
- This is a full-time role based in London, with a 3-day weekly office presence required.
- Apply via email with your CV attached as soon as possible.
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