BIC
E-Commerce Marketing Manager - Tangle Teezer
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E-Commerce Marketing Manager - Tangle Teezer
About Tangle Teezer
Tangle Teezer is a global brand with a simple mission: to give everyone healthier-looking hair with less breakage since 2007. Their gentle brushes cater to all hair types—from straight to coily—and support every routine, from detangling to styling. These products are a daily boost of confidence, helping users tackle whatever tangles life throws their way.
Nestled within BIC World, a diverse community of iconic brands for over 75 years, Tangle Teezer is dedicated to reimagining everyday essentials with sustainability and responsibility at its core. Their culture thrives on a hands-on mindset, fostering self-starters and innovators who drive meaningful change both locally and globally.
The Role
Tangle Teezer is seeking a sharp, commercially-minded E-commerce Marketing Manager to drive their digital marketplace and cross-border growth strategy. This position will be the strategic lead for expanding their presence across the UK, Europe, and emerging international markets.
Though core focus will revolve around Amazon ecosystem management (~75%), the role demands a rare balance of performance advertising expertise and holistic brand marketing. You’ll act as the bridge between the business and external agency partners, ensuring alignment between their macro goals and day-to-day execution.
Key Responsibilities
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Strategy and Leadership
- Act as the central strategic contact for external specialist agency partners, holding them accountable to strict efficiency targets across borders.
- Direct cross-border expansion, focusing on strategic lead generation through auditing agency performance, optimizing campaign structures, and adjusting budget allocation globally.
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Amazon Ecosystem Management
- Conduct weekly and monthly performance reviews for agency campaigns across active European territories (UK, DE, FR, IT, ES) and future international expansions.
- Audit campaigns in Amazon Ads, Paid Social Ad Managers, and other platforms to ensure alignment with commercial goals, budget efficiency, and regional suitability.
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Budget and Allocation
- Analyze multi-market ad performance and dynamically allocate budgets towards high-converting campaigns after auditing lower-performing regions.
- Work closely with the Senior Digital Marketing Manager to ensure resources are allocated where they’re most impactful.
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Advertising and Funnel Optimization
- Lead strategy for paid social and programmatic funnels (such as META, TikTok Ads, Amazon DSP) to maximize top-of-funnel engagement and bottom-of-funnel conversions.
- Structure external traffic funnels to direct consumers to marketplace listings efficiently.
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Storefront and Catalog Optimization
- Collaborate with the internal E-commerce Executive to maintain and update Amazon Brand Stores, SEO, A+ Content, and product listings, ensuring seasonal campaign readiness.
- Oversee the digital "shelf space" to maintain product relevance and attractiveness.
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Localization and Brand Consistency
- Ensure product copy, imagery, and ad creatives are culturally adapted to reflect local consumer behaviors and expectations.
- Enforce brand guidelines to maintain a unified and recognizable global presence.
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Unified Reporting
- Compile raw data from Amazon Central portals, META/TikTok Ads platforms, and other sources into a consolidated, multi-currency "source of truth" for senior leadership.
Requirements
Tangle Teezer understands that imposter syndrome can hinder potential, so candidates are encouraged to apply even if not all requirements are met.
Core Skills and Experience
- Digital Marketing Proficiency (3-4+ years required): Experience in a fast-paced, digitally-driven environment, including understanding how specialist agencies report performance metrics.
- Marketplace Strategy Knowledge:
- Demonstrated ability to scale brands within multiple marketplaces, with specific Amazon expertise.
- Deep understanding of localized keyword strategies and regional advertising nuances.
- Analytical and Critical Thinking:
- Ability to evaluate bid strategies, ad anomalies in spreadsheets, critique creative assets (e.g., TikTok hooks), and audit brand compliance rigorously.
- Accountability and Agency Management:
- Comfortable pushing back on external teams, challenging and questioning performance data, and enforcing strict performance targets.
- Data Literacy:
- Proficiency in using Excel pivot tables and other complex functions/data visualization tools (e.g., Looker Studio, Power BI) to determine local trends.
Nice to Have (but Not Required)
- Agency Experience: Previous roles where you’ve managed or pushed agency teams towards improved performance and scaled their work across regions.
- Social Commerce Knowledge: Exposure or hands-on experience with the TikTok Shop ecosystem, including:
- Creator affinity programs
- Native social ad setups
- Affiliate marketing techniques in online marketplaces.
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Our Culture
Tangle Teezer is built on the values of being Proud, Authentic, and Champion. These values guide our collaborative and innovative approach:
- Proud: Embracing a unique mind-set that promotes excellence and pride in the brand’s bold approach, much like the quality of our tools.
- Authentic: Fostering a diverse and inclusive environment where everyone brings their true self to the workplace.
- Champion: Being advocates for each other, our customers, and the planet, aiming to create lasting, sustainable change.
Benefits
From salary and rewards to flexible work policies, Tangle Teezer offers an exceptional package that respects both personal well-being and professional growth:
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Financial
- Salary range starting at £50,000
- Performance-related annual bonus (10% of salary)
- Enhanced pension scheme
- Life assurance (amounting to 4x your salary)
- Private medical insurance
- Medical cash plan for general healthcare needs
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Work-Life Accommodations
- Flexible working hours (core: 10 AM to 4 PM)
- Hybrid model (2 days in-office, 3 days remote)
- 25-27 paid vacation days (with option to buy or sell)
- 2 volunteering days per year
- 10 days of travel allowance (global) for a well-deserved break
- Flexible bank holidays to tailor to personal schedules
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Well-being & Comfort
- Free in-office massages
- Pet-friendly office (bring your furry companion to work!)
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Supportive Policies
- Enhanced family policies for all employees
- Supportive Period & Menopause Policies—prioritizing employee health and dignity.
Company Commitments
Tangle Teezer—part of BIC World—is an Equal Opportunity Employer. They commit to diversity and inclusion, recognizing that different backgrounds and experiences make for stronger teams and more meaningful products. All hiring decisions are based on:
- Qualifications
- Merit
- Business need
No discrimination shall be practiced based on:
- Race
- Religion or color
- National origin
- Gender or sexual orientation
- Veteran status
- Disability status
- Any other protected characteristic
BIC World does not hire through unsolicited search firms—only partnerships with signed written search agreements will be considered, even if such an arrangement previously existed.
The mission is to create the world’s most truly "natural and effective" care products, helping transform routines into joyful rituals.
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