British Council
E+ Senior Marketing, Communications and Events Manager
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E+ Senior Marketing, Communications and Events Manager
About the Organisation
We support peace and prosperity by building connections, understanding, and trust between people in the UK and countries worldwide. For 90 years, we have shaped brighter futures through education, arts, culture, language, and creativity. Our work spans over 200 countries, with active programs in more than 100. This mission extends to our latest announcement: the British Council has been confirmed as the UK’s National Agency for Erasmus+, rejoining the program in 2027.
The role actively advances our commitment to international collaboration, building on previous success — where Erasmus+ UK supported 8,091 projects, engaging 583,757 participants, and allocated €1.1 billion to UK organisations.
Job Title & Position Details
Job Title: Senior Marketing, Communications and Events Manager (Erasmus+)
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Grade & Salary: Pay Band: Grade 8 £38,820 gross per annum + £3,300 London Market Allowance (for London-based roles).
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Contract: 2-year fixed-term with extension possibility.
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Location: Stratford, Cardiff, Belfast or Edinburgh (all based outside London).
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Right to Work: Must satisfy right-to-work requirements in the UK. The British Council does not sponsor work visas.
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Closing Date: 8 July 2024 (22:59 UK time).
Note: Offers will only be made pending confirmation of programme funding availability.
Role Purpose
Responsibility is to lead the development and delivery of the British Council’s Erasmus+ marketing strategy, focusing on:
- Awareness-building, engagement, and applications from UK organisations.
- Strategic communication alignment with programme priorities, stakeholder collaboration, and customer lifecycle planning for sustainable advocacy.
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This position ensures consistent, audience-led marketing supporting programme objectives and institutional reach.
Primary Responsibilities
- Strategic development and delivery: Lead all Erasmus+ marketing and communications, aligning with the programme’s priorities and wider organisational goals.
- Audience insight & planning: Develop personas, segmentation, lifecycle models and integrated campaign frameworks to optimise engagement across all stages of the grant cycle (awareness → application → advocacy).
- Campaign execution: Plan and deliver integrated marketing, PR, and event strategies to drive awareness, participation, and advocacy across digital, in-person, and media.
- Brand consistency: Oversee all brand, messaging, and content ensuring alignment with standards and accessibility across campaigns.
- Strategic consultancy: Solve complex marketing challenges, evaluate campaign performance, advise stakeholders, and embed marketing into programme design.
- Relationship building: Foster cross-functional collaboration internally and with external partners for seamless communications delivery.
- Performance and metrics: Define, track, and analyse KPIs, embedding data-driven continuous improvement.
- Equality, diversity, and inclusion (EDI): Promote inclusive marketing practices and align with EDI objectives.
Requirements
Essential Skills & Experience:
✔ Strategic marketing campaigns: Managing multi-channel programmes, end-to-end marketing strategies, and product launches. ✔ Interdisciplinary integration: Combining communications, PR, and events in cohesive campaigns. ✔ Brand & messaging: Ensuring cohesive content across marketing assets. ✔ Audience research & segmentation: Informing data-driven campaigns. ✔ Stakeholder relations: Advising senior managers and embedding marketing decisions. ✔ Tools proficiency: Familiarity with CMS platforms (e.g. WordPress), martech tools (HubSpot, Hootsuite), design tools (Canva, Bynder), and project management (Monday.com). ✔ Event planning: Ability to curate online and in-person physical events, including using Cvent.
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Desirable Experience:
• Previous experience in cultural education sectors or international development. • Proven track record of embedding marketing-led culture within complex organisations. • Expertise managing global marketing teams.
Education & Qualifications:
A degree or professional qualification in marketing, communications, business, or the equivalent professional experience.
Working Arrangements
The British Council encourages hybrid working models, where appropriate to maintain service levels. This will be discussed further during interviews.
BAME & Disability Inclusion
The British Council is committed to equality, diversity, and inclusion. We welcome applications from all backgrounds and are dedicated to fostering a diverse workforce.
We are a Disability Confident employer, guaranteeing an interview for applicants who meet the role requirements and declare a disability.
Safeguarding Policy
Adherence to safeguarding principles is mandatory at the British Council. Appointments involving vulnerable groups (children, young people, or adults at risk) will be contingent upon successful legal vetting in line with UK and British Council policies.
For application support: If you face issues during the application process, contact askhr@britishcouncil.org.
Join us in shaping a more connected UK. We are the British Council: connecting lives, inspiring futures.
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