Barraid
Ecommerce Business Owner
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Company Description
Barraid is an India-based e-commerce company specializing in bar accessories and barware, offering a wide range of products such as decanters, cocktail shakers, peg measurers, ice buckets, bottle stoppers, beer glasses, and ash trays. The platform focuses on providing customers with quality bar products and unique accessories that enhance home and professional bar setups. Barraid’s curated selection includes liquor decanters, liquor dispensers, and distinctive bar tools designed for style and functionality. The company is committed to a smooth online shopping experience, reliable delivery, and a growing catalog that caters to bar enthusiasts and hospitality businesses.
Role Description
The Ecommerce Business Owner at Barraid will oversee end-to-end business operations, including product sourcing, inventory management, pricing, and vendor relationships. This full-time, on-site role in New Delhi involves managing the online store, optimizing product listings, monitoring website performance, and ensuring a seamless customer journey from browsing to checkout. The position includes responsibility for:
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- Planning and executing marketing campaigns
- Analyzing sales data and customer behavior
- Identifying opportunities to grow revenue and expand the product range
- Handling customer service escalation
- Coordinating with logistics partners for timely order fulfillment
- Maintaining quality standards across all offerings
- Setting strategic goals
- Managing budgets
- Leading small teams or external partners to support business growth
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Qualifications
- Strong understanding of e-commerce operations, including online merchandising, inventory management, order fulfillment, and basic knowledge of online marketplaces or cart platforms.
- Experience with digital and social media marketing, including campaign planning, performance tracking, SEO/SEM basics, and customer acquisition and retention strategies.
- Business management skills such as budgeting, revenue forecasting, vendor negotiation, and ability to interpret sales and analytics reports for decision-making.
- Customer-centric mindset with experience in customer service, handling escalations, and maintaining a high standard of customer satisfaction.
- Ability to work on-site in New Delhi, manage day-to-day operations independently, and collaborate effectively with local suppliers, logistics partners, and team members.
- Excellent written and verbal communication skills, attention to detail, and strong organizational and time-management abilities.
- Bachelor’s degree in Business, Commerce, Marketing, or a related field; prior experience in retail, e-commerce, or consumer goods is an advantage.
- Interest or background in barware, lifestyle products, or hospitality is beneficial, along with a willingness to learn and adapt in a fast-growing business environment.
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