Mecca Brands
eCommerce Campaign and Personalisation Manager
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Are you passionate about eCommerce, Digital and loyalty customer experiences? Do you thrive in a fast-paced environment? Join our team as a eCommerce Campaign Manager and help shape engaging end-to-end customer journeys that bring the MECCA Magic to life!
The Role You Could Play
As an eCommerce Campaign Manager, you will collaborate with cross-functional teams to deliver compelling online experiences that enhance our customer and trade objectives. You'll take a customer-led and data-driven approach to ensure end-to-end campaigns are intuitive and receive deep engagement. Day to day responsibilities will include but are not limited to:
- Working in partnership with the eCommerce, Digital Customer Engagement, Digital Marketing, Brand Marketing, and Design teams to develop the online customer journey of campaigns such as category growth, brands launches, new products, seasonal campaigns, M-Power, MECCA Archive, and events.
- Take the lead role in presenting plans and be the ecommerce liaison in ensuring customer and commercial opportunities are maximized and customer experience is at the forefront of all decisions.
- Use customer and engagement data to plan, execute and optimize campaigns. Continually react to real-time data to optimize during campaigns for deep engagement.
- Responsible for coordinating across teams to ensure the end-to-end journey for campaigns is seamless and intuitive, moving customers through the journey into deep engagement onsite or to stores.
- Ensure accuracy and relevance of scheduled content through end-to-end front-end testing across devices and browsers.
- Ensure personalization is leveraged to maximize engagement during high traffic moments.
- Contribute to the evolution of MECCA's broader personalisation vision, helping create more connected experiences across channels and touchpoints.
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What You Will Bring
We’re looking for someone with a passion for eCommerce and digital innovation, combined with a proactive attitude and a keen eye for detail. You’ll thrive in a fast-paced environment and enjoy collaborating with cross-functional teams to deliver exceptional results. Additionally, you’ll have:
- Considerable prior experience managing a digital platform as well as coming from a strong digital content management background.
- With a broad passion for eCommerce, Digital, Content and Customer Personalization.
- Experience building content for campaigns and key product landing pages in a CMS (Sitecore desirable).
- Experience using analytical tools to report on performance and derive actionable insights to influence creative approach (Google Analytics 4 desirable).
- Excellent analytical, organisational, project management, and time management skills.
- Strong communication, interpersonal, and collaboration skills.
- Strong attention to detail.
- A proactive approach to identifying opportunities to improve, developing new ideas, and providing solutions.
- A passion to thrive in a fast-paced work environment.
- Innate ability to work well under pressure in a fast-paced environment topped with changing requirements.
Your ability to combine data-driven insights with creativity will make a significant impact on our online experience.
Your Life At MECCA
Whilst we are focused on our #CustomerFirst mantra, we know that wouldn’t be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable, and have a bit of fun along the way!
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Some of our other team member benefits include:
- Professional development programs and first-class digitised learning offering.
- Health and well-being initiatives.
- Reward and recognition programs.
- Access to bonus and incentive programs.
- Access to quarterly product allowance.
- Generous discount to spoil yourselves and your immediate family, as well as a generous product allowance, subject to company policy.
There are also so many other ways in which you’ll be made to feel part of the MECCA story as we love to celebrate, surprise and delight our team along the way.
To learn more about life at MECCA Brands, follow us on LinkedIn at MECCA Brands or @lifeatmecca and for all current opportunities, visit mecca.com.au/careers.
Follow @LIFEATMECCA ↪ Visit our LinkedIn page ↪
About MECCA
Since our very first day in 1997, our purpose has been to enable our customers to look and feel their best by offering them the world’s best line-up of beauty and skin-care brands, coupled with exceptional service. Fast forward to today, and we have almost 5,000 MECCA team members across 100+ retail stores throughout Australia and New Zealand, a rapidly growing online business, two Distribution Centres, and a bustling Support Centre in the heart of Melbourne working to deliver on our purpose every single day.
Our ongoing growth is fuelled by opening new stores and reaching new customers, launching new products, and harnessing the latest technology to constantly innovate and evolve our concepts, experiences, and service offerings.
Whether you join MECCA in one of our Retail stores, our Support Centre or one of our Distribution Centres, you will be an integral part of the MECCA family.
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