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Reports to: Head of E-Commerce, Senior E-Commerce Manager
Role Overview
We're looking for an ambitious and commercially minded E-Commerce & CRM Executive to join our growing team. You'll play a key role in the day-to-day trading of the website and CRM channels, helping to drive sales growth, customer retention and best-in-class online experiences across all markets.
This is a hands-on role for someone who thrives in a fast-paced fashion environment and is passionate about ecommerce, Gen Z consumer behaviour and digital experiences. You'll be responsible for executing the seasonal trading strategy across the website, CRM and mobile app.
Responsibilities
- Own the day-to-day trading and execution of the Ecommerce and CRM strategy across the website and mobile app
- Build and deploy email campaigns and customer journeys in Ometria, including segmentation, testing and reporting
- Support and execute CRM and retention strategies to drive customer lifetime value and repeat purchase
- Use customer, behavioural and product data to make informed trading recommendations and proactive updates
- Execute on-site visual merchandising strategies, ensuring an exceptional customer journey across navigation, collections and product pages
- Own product uploads, launches and inventory updates to ensure products are correctly merchandised and optimised
- Optimise product listings, imagery, descriptions and SEO to improve discoverability and conversion
- Support CRO initiatives through A/B testing and continuous website optimisation
- Monitor and improve on-site search and product discovery experiences
- Build and update landing pages and website content in line with seasonal campaigns and promotional activity
- Manage promotional pricing updates and support key trading moments
- Send app and CRM push notifications as part of the wider customer engagement strategy
- Produce daily, weekly and monthly trading reports and communicate key insights to the wider business
- Work closely with Creative, Marketing and Social teams to ensure the website and CRM channels are aligned with the brand vision
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Requirements
- Minimum 3 years' experience in an Ecommerce and/or CRM role, preferably within a gen-z fashion or lifestyle brand
- Strong Shopify Plus experience essential
- Hands-on experience using CRM platforms (such as Ometria) essential
- Experience building email marketing campaigns and customer journeys
- Experience working with CRM and retention strategies
- Strong understanding of ecommerce trading and digital merchandising
- Experience with Conversion Rate Optimisation (CRO), A/B testing and customer journey optimisation
- Understanding of SEO best practices for ecommerce
- Advanced Excel skills and confidence analysing large datasets and trading performance
- Strong commercial acumen and analytical skills
- Excellent attention to detail and organisational skills
- Excellent stakeholder management and communication skills
- A proactive self-starter who can work autonomously and collaboratively
- A genuine passion for fashion, trends and Gen Z culture
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Nice to Have
- Experience working across international markets
- Familiarity with GA4 and ecommerce analytics platforms
- Experience with personalisation and testing tools
Benefits
- 50% Employee Discount
- 24 days holiday per year (plus bank holidays)
- A paid day off on your birthday
- A paid moving day per year
- Hybrid Working Arrangements - 1 day per week WFH after 6 month probation
- Pension Scheme
- Bonus Scheme
- Employee Assistance Programme for you and your family
- £500 employee referral bonus scheme
- Local Business Discounts (cafés, fitness, beauty etc)
- North-West London office location directly located next to good transport links
- Casual office dress code (your style of dress is up to you, wear what you feel best in)
- Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies)
- Regular Office Social Events (e.g. payday socials)
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