Nova of London
Ecommerce Digital Marketing Executive
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Nova of London is an established women's wholesale brand based in Whitechapel, East London.
We are looking for an onsite ecommerce digital marketing executive with experience in Shopify, Mailchimp, paid ads, analytics and social media. Wholesale experience is preferable, but not mandatory.
Key Responsibilities
- E-commerce Management: Maintain and optimize our Shopify store, ensuring product listings, imagery, and descriptions are accurate and SEO-friendly.
- Email Marketing: Design, execute, and automate high-performing email campaigns via Mailchimp to engage our B2B wholesale database.
- Paid Media: Manage and monitor paid advertising campaigns across Meta (Instagram/Facebook) and Google Ads to drive traffic and conversion.
- Social Media: Create and schedule engaging content across social channels to showcase our latest collections and build brand awareness.
- Data & Analytics: Track and report on website performance, ad spend (ROAS), and campaign engagement using Google Analytics to inform future strategy.
- Wholesale Support: Assist in digital efforts for trade shows and seasonal launches, ensuring our wholesale partners are informed of new arrivals.
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Qualifications & Skills
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- Tool Kit: Minimum 1–2 years of hands-on experience using Shopify and Mailchimp in a commercial environment.
- Ad Strategy: Proven experience setting up and optimizing paid social or PPC campaigns (Google/Meta).
- Analytical Mindset: Comfortable using Google Analytics to pull insights and improve digital performance.
- Communication: Excellent written and verbal communication skills with a keen eye for detail (especially when it comes to fashion copy).
- Industry Knowledge: A passion for the fashion industry; prior experience in a wholesale or B2B environment is a significant plus.
- Location: Ability to work from our Whitechapel office (East London).
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