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Ecommerce Executive (SEO)
Ecommerce Executive (SEO)
Role Profile
- Reports to: Head of Ecommerce
- Location: Glasgow (office-based)
- Salary: Dependent on experience
- Hours: 42.5 hours per week (8:30 am – 5:30 pm)
Company Introduction
Trespass is a leading outdoor clothing and equipment brand, recognised for its commitment to performance, quality, and affordability. With over 300 retail stores worldwide and an established digital presence in the UK—alongside expansion opportunities in Poland, Canada, and Germany—Trespass designs immersive gear for both casual adventurers and dedicated outdoor enthusiasts.
The brand offers waterproof jackets, ski wear, hiking boots, and camping gear, all engineered for durability, comfort, and style. Trespass prides itself on innovation and accessibility, ensuring the outdoors remain open to everyone.
Role Overview
As Ecommerce Executive, you’ll play a key role in driving our global ecommerce channels, supporting the creation, publishing, merchandising, and optimisation of digital content across all online platforms.
This is an exciting opportunity to develop expertise in SEO, PPC, and product merchandising while contributing to the growth of a well-established, high-profile brand. Whether you’re starting your ecommerce career or seeking to advance, this position offers hands-on learning, impact, and development in a fast-paced digital team.
Key Responsibilities
Core Duties
- Content Creation & Optimisation
- Create, optimise, and maintain product descriptions, category pages, and onsite content for accurate, engaging, and SEO-driven performance.
- Implement keyword research and apply SEO best practices across all digital assets.
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Content & Campaign Support
- Assist in content marketing initiatives, including campaign landing pages, buying guides, and seasonal content.
- Ensure new product launches include high-quality, search-optimised copy in collaboration with buying and marketing teams.
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Performance Analysis & Reporting
- Monitor organic search performance (rankings, traffic, conversions) and identify optimisation opportunities.
- Use Google Analytics, Search Console, and SEO platforms to track performance and provide actionable insights.
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Technical & Competitor Audits
- Conduct regular site audits to address content gaps, broken links, metadata issues, and technical SEO problems.
- Continuously review competitor activity and industry trends to enhance visibility, content quality, and customer experience.
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Cross-Function Collaboration
- Align with PPC and digital marketing teams to ensure landing pages and product content support campaign goals.
- Work closely with buying, photography, and content teams for seamless product launches.
Requirements & Skills
Essential Qualities
- Passion for ecommerce and an understanding of how high-quality product information enhances customer experience and search visibility.
- Strong interest in SEO and digital marketing, with a drive to optimise content for better organic performance.
- Ability to write clear, engaging, and persuasive product copy tailored for conversions and search engines.
- Experience with modern ecommerce platforms (e.g., Shopify, Magento, WooCommerce) and digital CMS tools.
Desired Attributes
- Keen interest in emerging technologies, particularly AI, and a willingness to use data-driven insights for continuous improvement.
- Exceptional attention to detail to maintain high-quality, accurate content.
- Proactive, analytical mindset with the ability to collaborate across marketing, buying, and ecommerce teams.
- Experience with SEO tools (e.g., Ahrefs, SEMrush, Screaming Frog) and Google Analytics.
- An appetite for ongoing learning in a fast-evolving digital landscape.
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What a Typical Day Involves
- Writing and refining SEO-optimised product copy for engagement and conversions.
- Conducting keyword research and applying SEO best practices.
- Reviewing content performance metrics (e.g., traffic, bounce rates, conversions).
- Collaborating on campaign content, seasonal promotions, and buying guides.
- Identifying technical SEO issues through website audits.
- Aligning product content with PPC campaigns for maximum impact.
- Staying updated on industry trends to boost brand visibility.
Benefits & Perks
🌿 30 days’ holiday (increases to 32 days after 2 years’ service) – because balance matters. 💼 Corporate discounts for employees, friends, and family to enjoy outdoor adventures. 👕 Relaxed dress code – be comfortable and creative. 🤝 Free parking – no more parking hassles (and save on coffee too!).
Why Apply?
Trespass is seeking like-minded, committed individuals to help drive continued success. If this ecommerce SEO role resonates with you, we’d love to hear from you!
Salary: Determined by experience and fit, but inquisitive? [Get in touch!]
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