OSPREY LONDON
Ecommerce Manager
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The Company
We are a founder led and owned British heritage leather goods and accessories brand. Born 45 years ago, we have been designers, manufacturers, wholesalers and retailers and, like our products, we hope we get better with age! Our creative and operational home is based in our converted stables in beautiful Hertfordshire parkland with our Distribution Centre just 10 minutes away in Hemel Hempstead.
The Role
This role owns the day-to-day commercial performance of our ecommerce website. You are accountable for trading performance, conversion, product performance and on-site execution. This is a hands-on role, focused on active trading, continuous optimisation, and turning insight into measurable revenue and profit growth. This is not a reporting or “site maintenance” role. You will own the number, identify opportunities, execute change, and measure impact.
Where
Based at our stables in Great Gaddesden, our team enjoys working together - collaborating, sharing ideas and being part of a family at work.
Office Hours
Monday - Friday (37.5 hours per week or as necessitates this senior role)
Reporting To
Head of Ecommerce & Technology
Your Character and Skills Will Include
- 4-5 years’ experience using platforms such as Shopify, Centra & CRO, testing and merchandising tools such as AB Tasty, Nosto, Depict etc
- Commercially sharp and comfortable owning revenue and conversion targets
- Naturally analytical, but action-oriented - insight only matters if it changes outcomes
- Obsessed with the customer journey, funnel performance and removing friction
- Confident making decisions based on data, not just opinion
- Calm under pressure, organised, and able to prioritise what actually moves the needle
- Comfortable working cross-functionally and challenging when needed
- Confident working with large datasets and performance reports
- Experience trading an ecommerce website end-to-end, in full price retail, fashion or lifestyle
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OSPREY LONDON Values
- AUTHENTICITY - Being sincere, genuine and honest at all times; be your true self
- COLLABORATION - Working together effectively to achieve our goals; share and communicate
- PRIDE - Aspiring to be the best in everything we do; show your passion and how much you care
- TRUE GRIT - Showing determination and perseverance in all that you do; never give up
- VISION - Using your creativity and experience to plan for the future; never stand still
Your Main Responsibilities Will Be
Trading & Performance Ownership
- Own daily, weekly and monthly ecommerce trading performance
- Monitor and actively manage revenue, conversion rate, AOV, return rate and margin
- Own and execute the ecommerce trading calendar including product launches, campaigns, peak periods and promotions
- Trade the site in line with stock availability, margin targets and commercial priorities
- Identify underperformance quickly and take corrective action
Conversion Rate Optimisation (CRO)
- Own and deliver the CRO roadmap
- Analyse funnels, drop-offs, paths to purchase and device performance
- Identify and prioritise CRO opportunities across PLPs, PDPs, navigation, checkout and content
- Work with Technology and UX partners to scope, prioritise and deliver tests and improvements
- Track test results, quantify impact, and feed learnings back into ongoing optimisation
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Product, Merchandising & On-Site Execution
- Own product merchandising rules, sorting logic and promotional application
- Ensure product data integrity across pricing, promotions, attributes and availability
- Analyse product and category performance including full-price vs off-price, sell-through and returns
- Use insight to influence product positioning, pricing and promotional strategy
- Ensure the site is always commercially aligned, not just visually appealing
Data, Reporting & Insight
- Monitor and analyse website performance metrics and customer behaviour
- Generate clear, actionable insights across channel, product and customer cohorts
- Own ecommerce dashboards and reporting, ensuring accuracy and relevance
- Produce weekly performance summaries highlighting what’s working, what isn’t, and what action is being taken
- Support forecasting, planning and post-event analysis with robust data
Cross-Functional Collaboration
- Act as the ecommerce performance voice across the business
- Work closely with Merchandising, Marketing and Technology teams
- Ensure ecommerce priorities are clearly defined and aligned across departments
- Support campaign planning and launches with insight and post-launch evaluation
What Does Success Look Like?
A sustained improvement in core funnel metrics that materially increases conversion, revenue per session and delivers profitable growth through disciplined trading and CRO execution.
KPIs
- Conversion rate across the full buying journey
- Product performance metrics, including known opportunities across full-price vs off-price and Men’s category mix
- Revenue vs forecast
- Trading calendar execution
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