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Ecommerce Manager
E-Commerce Manager
Company Overview
Our client is a rapidly expanding UK wellness brand operating across multiple product categories and retail channels. They are building a direct-to-consumer presence across global markets—to strengthen their focus on quality, ownership, and long-term growth.
Their company culture is built around extreme accountability, where individuals take full responsibility for results. Coupled with a deep commitment to excellence as a habit, they are looking for passionate, purpose-driven team members that embrace continuous learning, adaptability, and outstanding performance.
Position Overview
As E-Commerce Manager, you will own the entire Shopify ecosystem across multiple regions and storefronts. Your role will include:
- Driving conversion performance through flawless user experience
- Transforming traffic into revenue
- Partnering with performance marketing, retention marketing, and creative teams to execute strategy and deliver impactful results
Reporting directly to the co-founders and Head of Performance & Digital, this role provides direct influence over the company’s e-commerce direction.
Responsibilities
- Own end-to-end e-commerce performance across all Shopify storefronts, ensuring:
- Fast load times
- Seamless user experience (UX)
- Optimised conversion rates across all regions
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Define and execute e-commerce strategy by:
- Product categories
- Tailoring site experience, merchandising, and landing pages by campaign and traffic source
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Conduct regular full-site audits to identify and resolve:
- UX friction
- Checkout issues
- Tracking gaps
- Inconsistent experiences across mobile versus desktop
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Lead new site builds from brief to launch, functioning as the internal lead for:
- Collaboration with designers
- Developers
- Stakeholders
- Ensuring on-time and on-brief delivery
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Support retail-connected platforms at major retailers while maintaining:
- Direct-to-consumer standards for quality and performance
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Lead **conversion rate optimisation (**CRO) through:
- Structured A/B and multivariate testing across:
- Landing pages
- Product pages
- Checkout flows
- Structured A/B and multivariate testing across:
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Implement and test solutions for:
- E-commerce software
- CRO tools
- Analytics & tracking
- Personalisation solutions with clean integrations
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Own performance reporting for:
- Conversion rates (CR)
- Average order value (AOV)
- Revenue breakdown by site & region
- Funneled-level performance
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- Translate insights into clear actions, and ensure:
- Regular updates with leaders
- Communication of findings to marketing teams
Requirements
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3+ years managing direct-to-consumer e-commerce operations
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Deep, hands-on experience with Shopify management & optimisation
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Proven experience in:
- Conversion rate optimisation (CRO)
- Testing frameworks, structured experiments, and analytical research
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Experience in managing multiple storefronts or regions simultaneously
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Strong analytical skills with a comprehensive understanding of:
- E-commerce analytics
- Attribution models
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High level of detail orientation to:
- Identify UX friction issues
- Spotperforming technical challenges
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Ability to own projects end-to-end from:
- Concept
- Execution
- Reporting
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Experience with:
- Utilising e-commerce tools
- CRO platforms & integrations
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Rhetoric ability to articulate complex data insights clearly to:
- Non-technical stakeholders
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Self-motivated with a growth mindset, committed to continuous improvement
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Jessica, London
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