Culligan UK
eCommerce Marketing Executive

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eCommerce Marketing Executive
ecommerce / Content Marketing Executive – Culligan (Fixed-Term Contract, 6 Months)
We’re looking for an ecommerce / content marketing executive to support the day-to-day management, optimisation, and development of our digital estate across multiple websites.
Key Responsibilities
The role will focus on:
- Improving performance and conversion on culligan.co.uk (our primary site).
- Supporting the build, setup, and growth of 2-3 additional supporting sites.
You’ll work closely with the eCommerce Manager to:
- Deliver landing pages and maintain site content.
- Support CRO, SEO, and reporting initiatives.
This is a hands-on role suited to someone comfortable both optimising existing experiences and building from scratch.
The contract is fixed-term (6 months) and will provide support to the wider UK Marketing team, with travel to various business locations as needed.
Core Responsibilities & Duties
Website Management & Delivery
- Manage and maintain 3-4 websites, including culligan.co.uk and supporting sites.
- Build and launch landing pages, new sections, and content across sites.
- Ensure consistency in UX, structure, and content quality.
- Manage product listings, categories, and on-site content within the CMS.
- Conduct regular audits to identify issues, gaps, and optimisation opportunities.
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CRO & SEO Implementation
- Support conversion optimisation on culligan.co.uk and key user journeys.
- Assist with A/B testing (setup, QA, and monitoring).
- Implement on-page SEO improvements, including:
- Metadata optimisation
- Content structure improvements
- Internal linking strategies
- Apply UX best practices to enhance performance across all sites.
Performance & Reporting
- Monitor performance metrics across all sites (traffic, engagement, conversion).
- Support GA4 tracking, funnel analysis, and reporting.
- Build and maintain reporting frameworks and dashboards.
- Identify performance issues and recommend actionable improvements.
QA, Releases & Technical Support
- Conduct QA site updates before and after release.
- Support tracking validation (GA4 / GTM).
- Identify and escalate bugs or journey issues.
- Maintain documentation/change logs.


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Key Requirements
Expertise & Skills
- Strong experience in ecommerce content marketing, SEO, and website management.
- Confidence in conversion rate optimisation (CRO) and data-driven decision-making.
- Proficiency in website content management (CMS) platforms.
- Familiarity with marketing analytics (GA4, GTM, reporting tools).
- Ability to identify performance gaps and propose solutions.
Technical & Soft Skills
- Solid understanding of UX and mobile optimisation.
- Solid grasp of CRO best practices (A/B testing, user testing).
- Detail-oriented with strong attention to quality and compliance.
- Excellent communication and collaboration skills.
Benefits
- 25 days holiday, plus bank holidays.
- Holiday purchase scheme available.
- Pension - Salary Exchange Scheme.
- Life Assurance benefits.
- My Culligan benefits – discount platform for employees.
- Culligan product discounts.
- Employee Assistance Programme.
- Ongoing Training & Development.
- Enhanced maternity, paternity, and grandparent leave.
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