Origin Coffee
Ecommerce Marketing Manager
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Ecommerce Marketing Manager
Ecommerce Marketing Manager
About the Role
Origin Coffee is looking for a commercially minded Ecommerce Marketing Manager to lead and deliver digital marketing activity across our Ecommerce channel.
In this role, you'll own the Ecommerce trading calendar, developing integrated campaigns across CRM, paid media, onsite, and app to drive growth, engagement, and revenue. Working closely with the Head of Ecommerce, you'll balance brand storytelling with commercial performance, ensuring every customer touchpoint reflects a distinctly Origin experience.
You'll collaborate across Ecommerce, Retail, and Wholesale teams to deliver a seamless omnichannel customer journey, using insight and performance data to optimise campaigns and shape future strategy.
Exciting opportunity for a marketing-led Ecommerce professional who thrives on combining creativity, customer experience, and commercial results.
What You’ll Do
- Own and manage Origin’s Ecommerce trading calendar, planning digital marketing activity that delivers against revenue targets while creating engaging and brand-led customer experiences.
- Identify and execute key commercial opportunities throughout the year, balancing product launches, seasonal campaigns, promotions, and brand storytelling.
- Lead the development and delivery of integrated digital campaigns across CRM, paid media, onsite, and app, ensuring activity is aligned, customer-focused, and commercially effective.
- Work closely with the Head of Ecommerce to translate trading priorities into high-performing marketing plans that drive growth, engagement, and conversion.
- Collaborate with Brand, Retail, Wholesale, CRM, and Paid Media teams to create omnichannel campaigns that maximise the impact of key trading moments.
- Guide campaign messaging, creative direction, and content strategies that resonate with customers and strengthen the Origin brand.
- Optimise onsite campaign execution, ensuring content, storytelling, and customer journeys are compelling, relevant, and on-brand.
- Leverage customer insights, campaign performance data, and market trends to inform decisions, uncover opportunities, and optimise future activity.
- Define clear campaign objectives and success measures, using performance analysis and testing for continuous improvement.
- Champion a customer-centric approach across all digital touchpoints, ensuring every interaction delivers a distinctly Origin experience while driving measurable commercial outcomes.
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What You’ll Bring
Skills & Experience
- Proven experience in a digital marketing role, ideally within premium lifestyle or the speciality coffee sector.
- Exceptional project management and organisational skills, with the ability to prioritise in a fast-paced environment.
- Strong campaign planning and execution skills, with the ability to collaborate cross-functionally across teams.
- Commercially minded with experience in metrics, analytics, and data-driven insights.
- Excellent communication and copywriting skills, with a keen eye for detail and ability to reflect Origin’s visual aesthetic.
Values & Mindset
- Passionate about sustainability and a premium customer experience.
- Proactive self-starter who thrives in a collaborative and innovative environment.
- Solutions-focused, adaptable, and ready to embrace challenges while learning.
- Natural storyteller with a deep appreciation for speciality coffee and craftsmanship.
- Driven by purpose, committed to contributing to Origin’s growth and success.
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What Success Looks Like
- Deliver high-quality onsite content that enhances the customer experience and supports commercial goals.
- Execute campaigns and content updates accurately and on time, aligned with the marketing calendar.
- Use performance insights to continuously improve content engagement and conversion.
- Maintain a consistent, premium brand experience across all Ecommerce touchpoints.
Working at Origin
Benefits
- 26 days holiday, including birthday off, plus flexible bank holidays
- Unlimited coffee and discounts on merchandise and partner products
- B Corp certified and proudly independent
- People-first culture with values-led work
- SCA training and learning opportunities for everyone
- Enhanced family leave, sick pay, period leave, and personal days
- 5% employer pension contribution
- 24/7 Employee Assistance Programme and GP service
- Two paid volunteering days per year
Working Environment
We believe diverse perspectives enhance our culture and creativity. We welcome everyone regardless of experience—your unique skills could be what we need.
Why join us? Join a dynamic team that values creativity, sustainability, and collaboration. Enjoy an inclusive and inspiring environment where you can grow professionally and make an impact. Plus, enjoy some of the best coffee experiences possible!
Bonus: Take a peek at us on Instagram for insights before applying. Successful applications might lead to an early advertising close.
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