GSF Car Parts
eCommerce Marketing Manager
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About The Role
Role Overview
We are seeking a dynamic and strategic eCommerce Marketing Manager to lead our digital marketing efforts and drive growth across our online channels. This role will oversee a talented team of marketing executives and designers, and will be responsible for delivering impactful campaigns, optimising onsite experiences, and enhancing customer engagement through CRM.
You’ll play a pivotal role in shaping our marketing calendar, generating creative ideas, and ensuring our product offering is presented in the most compelling way possible. If you thrive in a fast-paced environment and have a passion for digital innovation, we’d love to hear from you.
Key Responsibilities
Team Leadership
- Manage and mentor a team of marketing executives and designers
- Foster a collaborative, high-performance culture focused on creativity and results
CRM & Customer Engagement
- Oversee CRM strategy and execution, including segmentation, lifecycle campaigns, and personalisation
- Drive customer retention and loyalty through targeted communications
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Onsite Product Optimisation
- Collaborate with product team to improve product presentation and conversion
- Analyse performance data to inform content, layout, and promotional strategies
Creative Direction
- Lead ideation and execution of marketing campaigns across digital channels
- Ensure brand consistency and innovation in all creative assets
Marketing Calendar Management
- Own the planning and delivery of the annual marketing calendar
- Coordinate cross-functional teams to align campaigns with trading priorities and seasonal moments
Performance & Reporting
- Monitor KPIs and campaign performance, providing actionable insights
- Continuously test, learn, and optimise for improved ROI
About You
Skills & Experience
- Proven experience in eCommerce marketing, ideally within retail or consumer goods
- Strong leadership and team management skills
- Expertise in CRM platforms and customer journey mapping
- Solid understanding of onsite merchandising and conversion optimisation
- Creative thinker with a keen eye for design and storytelling
- Excellent project management and communication skills
- Data-driven mindset with proficiency in analytics tools
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About Us
GSF Car Parts is one of the UK’s leading automotive parts distributors, supplying thousands of independent garages throughout the UK and Ireland with parts, tools, garage equipment and specialist training. The group has over 205 branches nationwide and a turnover exceeding £475 million. Built on the heritage and success of a dozen local brand identities acquired over several years, we have traded as one brand since November 2021. Our branch network is bolstered by centralised support and expertise from specialist departments in key areas such as procurement and supply chain, marketing and national accounts. The business also benefits from integrated IT systems, which include our industry leading catalogue system, Allicat, and access to the Group's national garage programme, Servicesure
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