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eCommerce Strategy Manager EMEA
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eCommerce Strategy Manager EMEA - Global Consumer Healthcare Business
Location:
Wiltshire area (hybrid - 2 days on site)
Salary:
c.£75,000 + £7k car
Reports to:
Global E-Commerce Director
The Business
A global consumer healthcare business with a growing e-commerce engine, treating online marketplaces as a critical pillar of its growth strategy across EMEA.
The Role
You'll own the online marketplaces strategy across EMEA - Amazon plus high-growth platforms such as Allegro, Bol, and TikTok Shop - acting as the specialist voice and the connective tissue between Commercial, Brand, Media, and Content:
- Own marketplace performance in real time: revenue, margin, trade spend, conversion, Buy Box % and organic rank across the EMEA portfolio
- Lead the external e-commerce agency partner day to day — weekly trade reviews, monthly deep-dives, quarterly strategy sessions — holding them accountable while building a genuine long-term partnership
- Drive Joint Business Planning to optimise commercial terms and investment for marketplace growth
- Identify margin-accretive and volume opportunities — pricing and promo mechanics, subscribe & save, bundles, deal events
- Maintain a single source of truth for marketplace performance — one dashboard, one set of numbers, used across the business
- Translate platform algorithm changes and policy updates into proactive recommendations before they become commercial problems
- Build a marketplace growth roadmap by country and platform, and upskill the wider EMEA team on channel data
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What You'll Need
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- Proven experience running online marketplaces across EMEA - particularly Amazon Seller Central, advertising, and analytics consoles
- Commercially sharp: fluent in e-commerce P&L levers (trade terms, promo mechanics, ad spend efficiency, margin impact) and credible with the Commercial stakeholders who own the numbers
- A strong coordinator - able to hold multiple internal functions and an external agency to one shared plan
- Data fluent: you present the commercial story, not just the numbers
- Strategic but hands-on - able to set a 90-day roadmap and then roll up your sleeves
- Experience in a regulated or consumer healthcare environment is an advantage
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Jessica, London
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