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ECRM Manager
ECRM Manager – Huws Gray (Pampisford/Hybrid)
Join a team driving customer engagement and digital growth across our business.
Be Part of Something Bigger at Huws Gray
Whether you're in the trade or simply love a good home improvement project, chances are you've heard of us. We’re the Huws Gray Group – home to a family of trusted brands including Huws Gray, Hirebase, Civils & Lintels, The Timber Group, PDM, NDI and Anglia Tool Centre. Across the UK, our branches support local communities with everything they need for building, improving and creating – we couldn’t do it without our people and that’s where you come in!
We’re looking for a commercially minded ECRM Manager to shape and grow our customer engagement strategy across digital channels. This role plays a key part in driving customer loyalty, repeat purchases and long-term value across a broad audience - from trade professionals and contractors to DIY customers.
Combining data, creativity and technology, you’ll lead the delivery and continuous optimisation of targeted, insight-driven campaigns and lifecycle journeys that create measurable commercial impact. This is a hands-on role with strong strategic influence, offering the opportunity to help define how we connect with, engage and grow our customer base.
What You’ll Be Doing
- Lifecycle & Strategy: Deliver the eCRM strategy across the full customer lifecycle, driving segmentation, personalisation, and optimisation of customer journeys
- Campaigns: Plan and execute multichannel campaigns aligned to commercial goals, managing the campaign calendar and key stakeholder inputs
- Automation & Personalisation: Build and optimise automated journeys, using data and behavioural insights to enhance relevance and experience
- Data & Performance: Analyse performance, identify growth opportunities, and turn insights into actionable improvements
- Testing & Optimisation: Lead testing programmes and embed a continuous test-and-learn approach
- Platform Ownership: Manage the eCRM platform, ensuring data accuracy, compliance, and seamless integrations
- Collaboration: Partner across teams to deliver consistent, customer-focused experiences and manage external partners where needed
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We’re happy to explore flexible working options. Feel free to chat with us about it during the interview. While we might not be able to meet every request, we’ll always listen with an open mind—and there’s no judgment in asking.
What You’ll Bring
We’re looking for someone with experience in CRM, lifecycle marketing or digital customer engagement - ideally within retail, trade, or B2B environments - who has a proven track record of delivering measurable commercial results through eCRM activity. A strong understanding of segmentation, automation and lifecycle marketing is essential, along with hands-on experience using CRM or marketing automation platforms such as Bloomreach, Salesforce or Braze. An analytical mindset and the ability to turn data into clear, actionable insights are key, as are strong communication and stakeholder management skills. Experience in retail, ecommerce, or trade sectors is advantageous, and while knowledge of the building materials industry is a bonus, it’s not essential.
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What’s In It For You
You’ll be part of a supportive team that values collaboration, clear communication and the drive to get things done. Every day is different - and your work will have a real impact on how smoothly our branches and sites operate.
We believe great work should be recognised and rewarded. Here’s what you can expect:
- 23 days’ holiday, plus bank holidays (31 days per year)
- Company bonus scheme, based on performance
- Contributory pension and life assurance
- Discounts on high street retailers, supermarkets, restaurants, gyms and cinemas
- Colleague discount across our group brands
- Attraction and travel discounts
- Training and development programmes to support your growth
We offer on-the-job training and opportunities to work towards recognised qualifications, including apprenticeships.
At Huws Gray, we believe that a diverse and inclusive workforce makes us stronger, smarter and better at serving our customers.
We’re proud to be an equal opportunities employer and we are committed to creating a respectful and inclusive workplace, whether you’re based in one of our branches, on the road or in one of our offices.
If you need any adjustments to support you through the application or interview process, please let us know.
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