ProWritingAid
Email Copywriter
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Help millions of writers become better storytellers.
ProWritingAid is looking for a Lifecycle Email Copywriter who understands both creative writers and conversion psychology.
This is not a traditional newsletter-writing role. You will own the messaging that activates new users, nurtures long-term engagement, and drives upgrades through lifecycle email campaigns. If you know how to turn onboarding sequences, product launches, and newsletters into high-performing growth engines, we want to hear from you.
What You’ll Own
You’ll be responsible for crafting engaging email campaigns that guide users through the entire customer journey.
Key deliverables include:
-
Lifecycle & Nurture Campaigns
- Write and optimize onboarding sequences that activate new users.
- Develop lifecycle emails that increase feature adoption and product engagement.
- Build nurture campaigns that convert free users into paid subscribers.
- Create win-back and retention campaigns to reduce churn.
-
Product Launch Communications
- Write announcement emails for new features, updates, and product launches.
- Translate product capabilities into clear user benefits that drive adoption.
- Partner with product marketing to ensure launches generate strong engagement.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
-
Newsletter & Community Engagement
- Write engaging newsletters that educate and inspire our community of writers.
- Highlight writing tips, product updates, and resources that keep users returning to ProWritingAid.
- Maintain a consistent brand voice that resonates with creative writers.
-
Optimization & Testing
- Run experiments on subject lines, messaging, and CTAs to improve performance.
- Analyze open rates, click-through rates, and conversions to refine campaigns.
- Collaborate with the marketing team to improve the overall lifecycle funnel.
This role is performance-driven. Success will be measured by engagement, activation, and conversion metrics, not email volume.
What We’re Looking For
- Native English speaker
- Proven experience writing high-performing lifecycle or CRM email campaigns.
- Strong portfolio showcasing onboarding flows, nurture sequences, or launch campaigns.
- Deep understanding of creative writers and the writing process.
- Strong grasp of persuasion psychology and email marketing best practices.
- Experience working with lifecycle tools (e.g. Braze, HubSpot, Iterable, Customer.io, etc.).
- Ability to analyze performance data and iterate based on results.
- Exceptional writing and editing skills.
- Based in the United Kingdom or Europe.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Why This Role Matters
Millions of writers rely on ProWritingAid to improve their craft. Email is one of the most powerful ways we connect with them—helping new users get started, introducing new features, and keeping writers engaged with our platform. Your words will shape how writers experience the product long after they sign up.
Why Join Us?
- Remote flexibility - You can work from wherever (and whenever) you are happiest. The company is UK-registered, but we have employees in more than 10 countries. Ideally you’ll be based in a UK, European or East Coast US time zone..
- Tackle meaningful problems - Help us improve a product that helps creative writers worldwide.
- Learning & growth support - We offer mentorship, training, a dedicated learning and development budget, and a highly supportive culture of continuous development.
- Fast-growing & agile environment - Your work will have a visible impact, and we encourage experimentation and new ideas.
- Annual meet-up - Every year we bring the full company together to plan, learn, and play.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location