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Head Email Marketer – Unfolded
An Introduction to Unfolded
Unfolded exists to take on fast fashion—and prove there’s a better way to make clothes. We create beautifully designed pieces that are:
- Better for the planet
- Better for the people who make them
- Better for the people who wear them
We co-create with our community and only make items after our customers want them, eliminating waste and creating positive impact. Founded in Edinburgh, we were born from founders who worked with big fashion brands to reduce waste, realising many didn’t truly want to change. So we built our own transparent, community-powered model that prioritises impact and integrity.
Over the past years:
- We’ve grown to over 100,000 UK customers
- Our passionate community cares about ethical fashion
- With backing from leading VC funds and angel investors, we’re scaling fast
We’re seeking ambitious, purpose-driven people who want to transform one of the world’s most polluting industries. If you care about how clothes are made, this is where you’ll thrive!
The Role
We’re looking for a highly capable, hands-on Email Marketer to lead our email strategy, execution, design, copy, and data-driven optimisation across both acquisition and retention.
This role suits someone who:
- Loves crafting beautiful, on-brand emails
- Thrives on writing compelling copy
- Builds smart automations in Klaviyo
- Relies on data to drive continuous improvement
You’ll shape how Unfolded shows up in inboxes, driving revenue, enhancing customer experience, and strengthening our bond with our community of 100,000+ loyal customers.
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Key Responsibilities
Ownership of the Email Channel
- Plan and manage three weekly campaigns around core pillars
- Fully oversee email output across:
- Acquisition
- Onboarding
- Retention
- Loyalty
- Reactivation
Design & Copywriting
- Create mobile-first email templates with our distinct Unfolded voice
- Craft focused, conversion-driven copy that aligns with our mission
- Continuously refine creative standards through testing, iteration, and insights
- Maintain brand consistency while embracing creative freedom
Klavyio Mastery
- Fully execute:
- Flows
- Segmentation
- Dynamic content
- Integrations
- Deliverability
Build and optimise automated journeys, including:
- Welcome programs
- Abandon browse/cart
- Post-purchase
- Replenishment
- Winback efforts
- VIP retention
Growth & Optimisation
- Run structured experiments (testing subject lines, creative assets, cadence, offers, timing)
- Analyse:
- Revenue per send
- Contribution margin
- Engagement metrics
- Repeat purchase rate & LTV impact
Identify ways to maximise repeat purchases, average order value, and customer lifetime value.
Must-Have Skills & Experience
✔ Proven email marketing expertise in a DTC/ecommerce brand (fashion experience ideal but not mandatory). ✔ Deep knowledge of Klaviyo; comfortable managing flows, segmentation, analytics, and deliverability. ✔ Ability to design and build high-quality emails independently (creative ownership—no delegating design tasks). ✔ Strong copywriting skills; writes with commercial acumen and brand awareness. ✔ Analytical mindset with experience running structured testing & optimisation programs. ✔ Ability to own channels fully in fast-moving environments. ✔ Passion for sustainable fashion, mission-driven brands, or circular economies.
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Bonus Considerations
- Experience scaling a high-growth consumer brand
- Proficiency in Canva, Adobe, Figma, or email design systems
- Background in SMS, push, or broader lifecycle marketing
- Shopify or ecommerce tech stack experience
Why Join Unfolded?
- Full ownership of one of the most impactful business channels.
- Creative freedom with measurable accountability and visibility.
- Powerful growth opportunity in a fast-scaling brand with 100,000+ customers and strong VC backing!
- Part of a purpose-led movement challenging fast fashion.
- Competitive salary, fast career progression & meaningful impact.
- Flexible work environment—based in Edinburgh but work remotely.
We can’t consider applications from agencies, recruiters, or freelancers. Instead, share your profile and high-quality portfolio samples—they’re critical to shortlisting.
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Jessica, London
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