Everpool Recruitment
Email Marketing Executive
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Email Marketing Executive/ CRM Executive
Location: Cardiff (Office based)
Well-established retailer to recruit a Email Marketing Executive
This is an exciting opportunity for a commercially minded email and CRM marketer to join a growing ecommerce team. Supporting the Digital Marketing Manager, who will play a key role in driving profitable website traffic, increasing customer acquisition and retention, and delivering engaging digital campaigns across multiple channels.
The Role
As Email Marketing Executive, you will be responsible for supporting the delivery and optimisation of digital marketing campaigns, with a strong focus on email marketing, CRM, paid media and customer engagement. Working closely with internal stakeholders and external agency partners, you will help deliver campaigns that support trading objectives and contribute to continued online growth.
Key Responsibilities
- Manage the full email marketing lifecycle, from campaign planning and build through to testing, deployment, reporting and optimisation.
- Brief engaging, on-brand content that supports trading priorities, seasonal campaigns and product storytelling.
- Own customer segmentation and targeting to deliver personalised, high-performing campaigns.
- Create campaigns tailored to different customer demographics.
- Identify opportunities to improve email and SMS performance through A/B testing and campaign analysis.
- Monitor and report on key digital marketing KPIs, including email, SMS, paid search, paid social and affiliate performance.
- Support customer loyalty initiatives and assist with day-to-day CRM activity.
- Work alongside the external digital agency to maximise SEO, paid search, paid social and affiliate performance, contributing ideas and recommendations.
- Support the Digital Marketing Manager with trading updates, forecasting and performance reporting.
- Collaborate with Ecommerce and Marketing teams to align digital campaigns with key trading periods and creative priorities.
- Monitor search engine rankings and work with the Ecommerce Trading Manager to continually improve on-site SEO performance.
- Ensure digital activity aligns with wider marketing campaigns, identifying opportunities to maximise online performance.
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About You
To be successful in this role, you will have previous experience within a digital marketing environment and enjoy working with data to improve campaign performance. You will be commercially aware, highly organised and comfortable managing multiple projects in a fast-paced retail environment.
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Essential Skills & Experience
- Previous experience in email marketing, including CRM segmentation and campaign management.
- Experience in performance marketing, including paid social and paid search.
- Experience using a CRM platform.
- Excellent copywriting, proofreading and communication skills.
- Strong analytical skills with experience using Google Analytics or similar reporting tools.
- Experience planning, implementing and evaluating A/B tests.
- Excellent organisational skills with strong attention to detail.
- A proactive, collaborative approach with the ability to manage multiple priorities.
Desirable
- Degree in Marketing, Business, Fashion or a related discipline.
- Experience working within a direct-to-consumer (DTC) retail environment.
- Knowledge of MAPP, Meta Ads Manager, Google Ads and Salesforce.
If you're a passionate digital marketer looking to join a successful retailer where you can make a real impact, we'd love to hear from you. Apply today or contact Everpool Recruitment for a confidential discussion.
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