Bright Horizons
Email Marketing Executive
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Job Title: CRM & Email Marketing Executive
Salary: From £30k DOE
Location: Remote, but willing to travel to our HO in Northampton when required
Type: Full Time / 37.5 hours per week / 9.00am-5.30pm / Monday to Friday.
Closing date is 26th June 2026 or sooner if the right candidate is offered – all applicants need to attach a full and relevant CV to be considered.
The Role
Designing customer journeys and appropriate segmentation, planning key messages with relevant supporting teams (Client Engagement, B2B Marketing, Client Relations), you will be one of the key contributors to successful lead conversion and therefore to the growth agenda of Bright Horizons. Your success will be measured by shifts in key conversion metrics.
You will equally be championing and advocating a customer-centric and data-led approach across the wider Work+Family and Marketing teams.
Working closely with the Customer Experience Manager, you will help support the ongoing development of our marketing automation capability within Salesforce Marketing Cloud, identifying opportunities to enhance customer journeys, personalisation, channel utilisation and campaign effectiveness.
Responsible For
- On-time delivery of email campaigns across B2B and B2E channels, ensuring deadlines are adhered to
- Managing the building of emails from templates using Salesforce Marketing Cloud, selecting segments and scheduling sends
- Effective use of dynamic content, segmentation, personalisation and template libraries
- Supporting the creation, testing and optimisation of automated customer journeys within Salesforce Marketing Cloud
- Managing data uploads, creating audience segments and testing all campaigns across brands
- Producing regular reporting and campaign performance analysis, providing recommendations to improve engagement and conversion rates
- Supporting the ongoing development of Salesforce Marketing Cloud capabilities, including journeys, dynamic content, personalisation and emerging channels such as SMS and social integrations
- Understanding and applying email deliverability best practice, while staying abreast of digital marketing and marketing automation trends
- Analysing campaign performance and identifying opportunities for continuous improvement through A/B testing, subject line testing, segmentation and journey optimisation
- Producing ad hoc reports and insights using Excel and other reporting tools as required
- Working closely with the creative team to ensure brand guidelines are met and copy aligns with Bright Horizons' tone of voice
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Why Bright Horizons?
Our support functions enable our nurseries to deliver the best possible care and education to over 10,000 children across the UK. Through this support, our nurseries can deliver excellence – with 98% of our 270+ portfolio being rated Good or Outstanding by Ofsted.
We’re on a mission to change the future for children, families, and the people we work with, and are committed to progressive working values like flexibility, work-life balance, and wellbeing.
What We Can Offer You
Our benefits include but are not limited to:
- Flexible working and holiday entitlements
- Discounted childcare in one of our nurseries
- Quarterly Employee Appreciation Weeks
- Annual gala award evening
- Fantastic range of discounts on high street retailers, grocery stores, cinema tickets, holidays and more
- Wide range of wellbeing resources, supporting our teams for the ups and downs of daily life
Essential Qualifications / Experience
- At least one year's experience in a similar role
- Experience building and deploying email campaigns using a marketing automation platform (ideally Salesforce Marketing Cloud)
- Strong attention to detail and ability to manage multiple projects and deadlines
- Excellent written and verbal communication skills, with an eye for detail
- Good analytical skills with the ability to interpret campaign performance data and make recommendations
- Proficient in Microsoft Excel and the wider Microsoft Office suite
- Able to work collaboratively and effectively within a cross-functional team
Desirable Qualifications / Experience
- Experience using Salesforce Marketing Cloud
- Experience building customer journeys and automated campaigns
- Experience using dynamic content and audience segmentation
- Experience with SMS or multi-channel marketing campaigns
- Experience using Pardot, Google Analytics and Microsoft Dynamics
- Understanding of customer lifecycle marketing and marketing automation best practice
Bright Horizons is committed to safeguarding and promoting the welfare of children and young people. This post is subject to safer recruitment practice and pre-employment checks, including an enhanced DBS check, which will be undertaken before any appointment is confirmed. We are an inclusive employer and welcome people from all backgrounds to apply. We will consider reasonable adjustments required by applicants.
If you share our passion, values, and have most of the skills listed, we encourage you to apply – as you may be just what we are looking for! We look forward to receiving your application!
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If you experience any problems, please email europe.recruitment@brighthorizons.com and we will be happy to help.
At Bright Horizons, our culture is built on our commitment to Keeping Everyone Safe and providing world-class care and education, delivered by a world-class workforce. We believe our people’s potential is endless and with this in mind, we aspire to create an environment where our colleagues can thrive and accomplish the things they thought impossible.
Bright Horizons has been recognised as a Great Place to Work by our employees and the Great Place to Work Institute for the last 13 years. We care passionately about what we do, and our HEART values and principles help us support one another in the work that we do each day. These are quite literally at the HEART of our organisation’s ethos and culture as it helps us to provide a working environment that supports professionalism, growth and diversity.
We are passionate about our people’s ongoing learning and development. Our learning and leading with HEART framework supports each Bright Horizons colleague on the first steps of their leadership journey, whether that includes our 'World-Class Welcome' induction or our extensive ongoing training programme. Either way we want you to feel valued and invested in!
Celebrating in the accomplishments of our people is an essential part of our culture. We believe in the power of “thank you” and throughout the year, in ways big and small, formal and informal, we show our appreciation for employees at all levels. We have many ways to acknowledge and celebrate our people, including our very popular “employee appreciation month”. This is a chance for everyone to share their gratitude to one another, across the whole company.
Whether it is a “thank you” placed on our website, a chocolate pizza, team lunch or an ice cream van visit, it is our way of showing each other we care and appreciate everything we do.
Each year, we have our annual 'Awards of Excellence' events; whether you are an award winner or cheering on a fellow team member, these formal award occasions are opportunities to come together and celebrate one another.
By creating this account you acknowledge that Bright Horizons will collect, store and process any of your personal data provided in respect of your application and employment in accordance with our Employee Privacy Notice. Bright Horizons Privacy Notice
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