About the Role

Workwell is a leading provider of Human Capital Management (HCM) and Employer of Record (EOR) services, supporting businesses of all sizes with compliant, tech-enabled, and scalable workforce solutions. With a strong presence in multiple markets, we help companies thrive in today’s dynamic labour landscape. We’re seeking an experienced and proactive Email Marketing Executive to join our growing marketing team. In this role, you’ll be responsible for creating, executing, and optimising engaging email campaigns that support lead generation, client engagement, and brand growth across multiple brands and audiences.

What you’ll be doing

• Email Campaign Management – Plan, create, and deliver impactful B2B and B2C email marketing campaigns tailored to diverse audience segments.
• Copywriting – Produce compelling, relevant content for different stages of the customer journey.
• Journey Automation – Design, build, and manage automated workflows, nurture journeys, and behavioural triggers to boost engagement and conversion.
• Platform Execution – Use CRM systems (Freshsales, Dynamics 365) to build, test, and optimise campaigns.
• Testing & Quality Assurance – Conduct A/B and responsive testing, rendering checks, and QA using tools like Litmus.
• Performance Tracking – Monitor, analyse, and report on campaign performance, making data-driven recommendations to improve open rates, CTRs, conversions, and ROI.
• Segmentation & Targeting – Define and manage data segments for precise and relevant campaign targeting.
• Compliance – Ensure all activity adheres to GDPR and relevant data protection standards.
• Collaboration – Partner with content, sales, design, and data teams to align messaging and brand consistency.
• AI Integration – Leverage Co-pilot to enhance workflows and campaign effectiveness.