EMR | Specialist in Marketing Recruitment
Email Marketing Manager
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Email Marketing Specialist
A B2B financial services provider is seeking an Email Marketing Specialist to design and implement the B2B and B2C email marketing strategy across Europe. You’ll ideally have a track record of Salesforce Marketing Cloud (SFMC).
Responsibilities
- Manage the end-to-end design and execution of all email campaigns using Salesforce Marketing Cloud (SFMC)
- Use SFMC data to create targeted segments to improve relevance and engagement
- Utilise data-driven insights to segment customers effectively, ensuring that each segment receives tailored and relevant communication and offerings
- Design and manage effective customer lifecycle management strategies to drive long-term engagement and loyalty through continuous optimisation
- Analyse campaign performance and use data to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer’s lifecycle journey always with an eye on measurable impact.
- Responsible for email calendar management, deliverability and monthly reporting.
- Implement the localisation process for international campaigns
- Maintain and implement a clear A/B testing plan.
- Deliver against defined KPIs across email marketing performance, including engagement rates, conversion metrics, deliverability, and pipeline contribution
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Requirements
- Strong, practical experience working with Salesforce Marketing Cloud (SFMC)
- Expertise in Email Studio, Journey Builder, Automation Studio, Content Builder and Contact Builder
- Proven experience building and optimising automated email journeys and lifecycle campaigns
- Strong understanding of segmentation, personalisation, and lifecycle marketing strategies
- Experience with A/B testing and data-driven optimisation methodologies
- Senior level experience in a CRM role, with strong focus on segmentation, lifecycle management and stakeholder engagement.
- Strong track record of successful cross-channel (email, push, in-app messages etc.) lifecycle comms.
- End-to-end planning, development and execution of large-scale engaging lifecycle campaigns.
- Excellent verbal and written communication skills and strive to have a customer-first mindset.
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