Cruise Nation
Email Marketing Manager
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Email Marketing Manager
Location: Swansea (Remote First)
Setting sail in 2009, Cruise Nation has helped hundreds of thousands of travellers swap the traditional land-based holidays for epic adventures at sea. With expert, impartial advice and unbeatable value, they make it easy for customers to build their dream cruise holiday. With over 200 destinations worldwide, Cruise Nation was the pioneer of the now-popular cruise & stay holiday concept through its Smart Packages, where flights, stay, and cruise are all packaged together with exclusive prices you won’t find anywhere else. With these flexible, great-value deals, the brand is on a mission to become the UK’s most trusted - and most affordable - cruise tour operator for travellers of all ages.
As we continue to invest in our growth, we’re looking for an experienced email specialist who can come onboard and support us on that journey!
As our Email Marketing Manager, you’ll take full ownership of the email channel and help us elevate it to the next level. You’ll play a central role in driving engagement, customer retention, and revenue through smarter targeting, stronger creative, and more personalised journeys.
Working closely with our digital and creative teams, you’ll be responsible for planning and delivering the email marketing strategy, analysing campaign performance, and continuously optimising for results. This is a great opportunity to make your mark in a business where email is a vital revenue driver.
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We’re looking for bright people who like to bring new ideas to the table. In return, you’ll be fully- supported by an ambitious business that welcomes creativity and innovation!
Key Responsibilities
- Own the end-to-end delivery of email marketing campaigns - from planning and segmentation to content, testing, and reporting
- Develop automated and personalised email journeys to improve customer engagement and conversion
- Work with the wider marketing team to align email with broader campaign activity, promotions, and seasonal pushes
- Manage and grow the subscriber database, ensuring best-in-class data hygiene and GDPR compliance
- Analyse campaign results and report on key metrics such as open rate, CTR, conversion, and revenue impact
- Suggest and test new approaches to segmentation, subject lines, creative, and timing to drive continuous improvement
- Collaborate with design, digital, and commercial teams to ensure emails are visually compelling and commercially effective
- Stay up-to-date with email marketing trends and tools, bringing new ideas and innovations into the mix
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Skills and Experience
- Proven experience delivering successful email marketing campaigns in a B2C environment (ideally travel, leisure, or retail)
- Hands-on experience with an email marketing platform (e.g., Mailchimp, Klaviyo, Dotdigital, Salesforce, or similar)
- Solid understanding of segmentation, personalisation, and automated customer journeys
- Strong analytical skills - confident interpreting campaign results and making data-driven decisions
- Comfortable working in a fast-paced environment with multiple concurrent campaigns
- Excellent written English and strong attention to detail
- Knowledge of GDPR and email marketing best practice
What’s in it for you?
- A key role in a growing business where email is a strategic priority
- Hybrid working and a collaborative, close-knit team
- Opportunity to shape the future of CRM and customer engagement at Cruise Nation
- Access to Perkbox, offering a range of employee perks, discounts, and wellbeing tools
- Pension Scheme and Private Medical Insurance to support your financial and physical wellbeing following a successful probationary period
- Discounted holidays and travel perks
- Friendly and ambitious culture with plenty of room to grow
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