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Email Marketing Manager
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Email Marketing Manager
Email Campaign Manager B2B Events | Gaming Sector £40,000 | Hybrid working | 3 days in the office
I am working with a brilliant B2B events business in the gaming space who are looking for an Email Campaign Manager to join their team.
This is a great opportunity for someone with strong events marketing experience who really understands email campaigns, audience engagement and how to drive registrations for live events.
You will be working across a portfolio of B2B conferences in the gaming industry, building and delivering email campaigns that speak to a highly engaged, international audience. The role will be focused on creating compelling campaign journeys, segmenting data, testing messaging, improving performance and ultimately driving delegate attendance.
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Please note, experience managing email campaigns across B2B events is essential for this role. This would suit someone who enjoys the detail of email marketing but also wants to be close to the commercial impact of their work. You will be looking at what works, what does not, how audiences respond and how campaigns can be improved across the full event cycle.
The role will include: • Planning and delivering email campaigns across B2B conferences • Creating strong, engaging copy that drives registrations and attendance • Segmenting data and tailoring messaging to different audience groups • Managing campaign schedules across multiple event timelines • Tracking campaign performance, open rates, click rates and conversion • Testing subject lines, messaging and campaign journeys • Working closely with marketing, content and commercial teams • Supporting audience growth and engagement across the gaming events portfolio
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You will need: • Experience in B2B events marketing • Strong hands-on email campaign experience • Experience managing email campaigns across B2B events • A good understanding of delegate acquisition and registration campaigns • Strong copywriting skills and attention to detail • Confidence using data to improve campaign performance • The ability to manage multiple deadlines across live event campaigns • A proactive, commercially aware approach
This is a great role for someone who loves email marketing, understands the pace of events and wants to work in a genuinely exciting sector.
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