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Email Marketing Manager
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Email Marketing Manager based in United Kingdom.
This is a high-impact opportunity for an Email Marketing Manager to shape customer relationships and drive long-term growth for a fast-growing consumer brand.
You will own lifecycle marketing strategies across email, SMS, subscriptions, and customer retention initiatives.
The role combines strategic thinking, creative storytelling, and data-driven optimization to improve engagement and customer lifetime value.
You will build personalized customer journeys that transform first-time buyers into loyal advocates.
Working closely with growth, creative, product, and customer experience teams, you will influence every stage of the customer lifecycle.
This role offers the opportunity to create scalable marketing systems in a dynamic, mission-driven environment focused on customer impact.
Accountabilities:
- The Email Marketing Manager will be responsible for developing and scaling lifecycle marketing programs that improve retention, increase customer engagement, and maximize revenue opportunities across multiple channels.
- Own the email and SMS marketing strategy, including campaign calendars, automated flows, and lifecycle communications.
- Build, optimize, and maintain customer journeys across key lifecycle stages, including welcome, browse abandonment, cart abandonment, post-purchase, cross-sell, upsell, subscription, winback, and re-engagement flows.
- Manage SMS campaigns and automations while continuously improving customer engagement and conversion performance.
- Develop retention strategies focused on increasing repeat purchases, subscription adoption, customer lifetime value, and overall loyalty.
- Create advanced customer segmentation and personalization strategies based on customer behavior, lifecycle stages, and engagement patterns.
- Collaborate with creative teams to develop compelling email and SMS content that educates, inspires, and converts customers.
- Establish and manage an experimentation roadmap covering subject lines, messaging, offers, timing, segmentation, personalization, creative assets, landing pages, and product recommendations.
- Analyze lifecycle performance, customer behavior, and retention metrics to identify opportunities for improvement.
- Build reporting dashboards and communicate actionable insights to improve customer experience and marketing performance.
- Partner with Growth Marketing, Creative, Customer Experience, Product, CRO, and leadership teams to deliver consistent and impactful customer interactions.
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Requirements:
- The ideal candidate is a data-driven lifecycle marketing professional with strong execution skills, a deep understanding of customer behavior, and experience building high-performing retention programs.
- 3+ years of hands-on experience in lifecycle marketing, email marketing, or retention marketing roles.
- Advanced experience using Klaviyo for campaign management, segmentation, and automated customer journeys.
- Experience managing SMS marketing programs, with Postscript experience considered a plus.
- Strong understanding of lifecycle marketing principles, customer segmentation, personalization, and retention strategies.
- Proven ability to design, implement, and optimize automated marketing flows.
- Strong analytical mindset with experience interpreting retention metrics and customer behavior data.
- Experience creating and analyzing A/B tests to improve marketing performance.
- Ability to balance strategic planning with hands-on campaign execution.
- Strong copywriting instincts and understanding of consumer psychology.
- Experience in DTC eCommerce, health, wellness, supplements, beauty, or consumer products is preferred.
- Familiarity with subscription business models, cohort analysis, attribution, and retention reporting is a plus.
- Comfortable leveraging AI tools to improve marketing efficiency and creative workflows.
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Benefits:
- Opportunity to work remotely with flexibility and autonomy.
- High-impact role with ownership over customer retention and lifecycle growth initiatives.
- Opportunity to build scalable marketing systems and influence business growth.
- Collaborative environment working closely with cross-functional teams.
- Ability to combine creativity, analytics, and experimentation in a strategic marketing role.
- Opportunity to contribute to a mission-driven consumer brand focused on improving customer wellbeing.
- Flexible work environment designed to support innovation, ownership, and professional growth.
How Jobgether Works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
Why Apply Through Jobgether?
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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